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Inbound Marketing Blog

Inbound Marketing Blog

How to Align Digital Marketing & Sales in B2B Companies

B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door[...]


How to Update Your Old School Sales Strategy {Video}

BY Claire Giesige September 19 2018 Industrial & Manufacturing, Videos, Sales Enablement

Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.


Are You ready for Inbound sales challenges?

BY Patty Cisco, MBA, Principal November 03 2017 Sales Enablement



You want me to do what?

That was my first response when faced with the challenge of Hubspot’s Dan Tyre’s Pipeline Generations Bootcamp.


Collecting Inbound Sales Data – Where do I  begin?

BY Patty Cisco, MBA, Principal March 24 2017 Sales Enablement

Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to[...]


How Inbound Sales Is Evolving

BY Patty Cisco, MBA, Principal March 14 2017 Sales Enablement

Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few[...]


Can you afford to lose potential Sales Qualified Leads? {Video}

BY Patty Cisco, MBA, Principal February 21 2017 Lead Generation, Sales Enablement, Videos

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • [...]

What are the top 3 marketing and sales challenges today? {Video}

BY Patty Cisco, MBA, Principal December 07 2016 Digital Marketing, Videos, Sales Enablement

What are the top 3 marketing and sales challenges today?

According to nearly 5,000 marketers surveyed from around the world, the biggest challenges facing marketers today are:

  1. Generating leads[...]

Are you losing revenue with mismanaged leads?

BY Patty Cisco, MBA, Principal October 20 2016 Sales Enablement

Are you part of the astonishing 40% of sales reps who use informal means to manage your lead and customer database?


2 Secrets to Reaching Successful Sales Goals

BY Patty Cisco, MBA, Principal October 12 2016 Sales Enablement

The problem isn’t new. It’s been around for ages. I hear the conversation consistently, “Our marketing and sales teams don’t work together and we’re losing business opportunity because of it.”


Social Selling Impacts Attainment Quotas

BY Patty Cisco, MBA, Principal October 07 2016 Sales Enablement, Social Media

Have you noticed a difference between your younger sales reps and your seasoned reps?

If you’re like many other B2B companies that I’ve been speaking with, not only are you aware that your buyer[...]