B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door[...]
Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.
You want me to do what?
That was my first response when faced with the challenge of Hubspot’s Dan Tyre’s Pipeline Generations Bootcamp.
Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to[...]
Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few[...]
It’s not difficult to do.
What are the top 3 marketing and sales challenges today?
According to nearly 5,000 marketers surveyed from around the world, the biggest challenges facing marketers today are:
- Generating leads[...]
Are you part of the astonishing 40% of sales reps who use informal means to manage your lead and customer database?
The problem isn’t new. It’s been around for ages. I hear the conversation consistently, “Our marketing and sales teams don’t work together and we’re losing business opportunity because of it.”