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Inbound Marketing Blog

Inbound Marketing Blog

A Day in the Life of a Solo Marketer

BY Patty Cisco, MBA, Principal April 06 2017 Manufacturing & Distribution

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Fill the Gap with a Strategic Digital Marketing Partner

BY Patty Cisco, MBA, Principal December 22 2016 Inbound Marketing, Manufacturing & Distribution

If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.

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The Real Reasons People Can’t Find Your Business Online

BY Patty Cisco, MBA, Principal September 14 2015 Manufacturing & Distribution, Business Strategy

You’ve heard the saying: first impressions are important.

Think about the lengths you go to in order to impress a prospective client on the first meeting. You show up on time, dressed and pressed,[...]

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4 Lean Principles of Email Marketing

BY Patty Cisco, MBA, Principal September 10 2015 Manufacturing & Distribution, Email Marketing

You may have heard of lean manufacturing, the management philosophy that grew from the Toyota production system used in the 1940s through the 1970s. But did you know that lean concepts also apply[...]

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4 Emails You Should Send to Improve Prospecting Efficiency

BY Patty Cisco, MBA, Principal August 25 2015 Manufacturing & Distribution, Email Marketing

Did you know that the most damaging and common mistake made in prospecting is when the salespeople begin selling their product or service too early? The goal of prospecting efforts should not be[...]

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How to Write a Killer Prospecting Email

BY Patty Cisco, MBA, Principal August 04 2015 Manufacturing & Distribution, Email Marketing

You do, I do, and everyone else in the world receives what seems like a million emails each and every day. You wake up, check your email. Get to work, check your email. Take the time to delete[...]

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Update Your Old School Sales Team

BY Patty Cisco, MBA, Principal August 03 2015 Manufacturing & Distribution, Business Strategy

Being a part of the manufacturing industry, we know you’ve heard it a million times over, “your buyer’s behavior habits are changing, but are you?” By now, we know you’ve either 1) updated your[...]

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Reduce Costs and Drive Revenue with Cold Emails

BY Patty Cisco, MBA, Principal July 17 2015 Manufacturing & Distribution, Email Marketing

So, you want to reduce your manufacturing business costs and generate more revenue? Well, who doesn’t?! Lucky for you, I’ve got just the answer on how to do so.

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Stop Selling Your Service, Sell Your Value Instead

BY Patty Cisco, MBA, Principal July 16 2015 Manufacturing & Distribution, Business Strategy

Let’s face the facts: People don’t buy products or services, they buy value. Plain and simple.

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5 Ways to Make Google Love Your Manufacturing Website

I WANT TO BE ON PAGE ONE OF GOOGLE! Don’t we all?!?

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