7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.
If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.
You’ve heard the saying: first impressions are important.
Think about the lengths you go to in order to impress a prospective client on the first meeting. You show up on time, dressed and pressed,[...]
You may have heard of lean manufacturing, the management philosophy that grew from the Toyota production system used in the 1940s through the 1970s. But did you know that lean concepts also apply[...]
Did you know that the most damaging and common mistake made in prospecting is when the salespeople begin selling their product or service too early? The goal of prospecting efforts should not be[...]
You do, I do, and everyone else in the world receives what seems like a million emails each and every day. You wake up, check your email. Get to work, check your email. Take the time to delete[...]
Being a part of the manufacturing industry, we know you’ve heard it a million times over, “your buyer’s behavior habits are changing, but are you?” By now, we know you’ve either 1) updated your[...]
So, you want to reduce your manufacturing business costs and generate more revenue? Well, who doesn’t?! Lucky for you, I’ve got just the answer on how to do so.
Let’s face the facts: People don’t buy products or services, they buy value. Plain and simple.
I WANT TO BE ON PAGE ONE OF GOOGLE! Don’t we all?!?