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Inbound Marketing Blog

Inbound Marketing Blog

Meme: Solo Marketer

BY Patty Cisco, MBA, Principal April 04 2017 Inbound Sales

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound[...]

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How Do You Convince Your Boss Digital Marketing Works?

BY Patty Cisco, MBA, Principal March 30 2017 Inbound Marketing, Inbound Sales

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce[...]

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Collecting Inbound Sales Data – Where do I  begin?

BY Patty Cisco, MBA, Principal March 24 2017 Inbound Sales

Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to[...]

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How to Convince Your CEO to Increase Your Budget

BY Patty Cisco, MBA, Principal March 16 2017 Inbound Sales

You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound[...]

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Drive Quality Leads by Mapping Your Buyer’s Journey

BY Patty Cisco, MBA, Principal March 15 2017 Inbound Marketing, Inbound Sales

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in[...]

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How Inbound Sales Is Evolving

BY Patty Cisco, MBA, Principal March 14 2017 Inbound Sales

Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few[...]

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3 Secrets to Achieve Better SEO Results Today

BY Patty Cisco, MBA, Principal March 09 2017 SEO, Inbound Sales

SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do[...]

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10 Reasons to Stop Avoiding Lead Nurturing

BY Patty Cisco, MBA, Principal March 01 2017 Inbound Marketing, Inbound Sales

 

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4 Barriers to Automated Lead Nurturing Success

BY Patty Cisco, MBA, Principal February 28 2017 Inbound Marketing, Inbound Sales

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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A Guide to Automated Lead-Nurturing Workflows

BY Patty Cisco, MBA, Principal February 28 2017 Inbound Marketing, Inbound Sales

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an[...]

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