Author: Patty Cisco
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!
Blogs by: Patty Cisco
3 Secrets to Achieve Better SEO Results Today
Posted by
Patty Cisco on March 9, 2017 at 10:50 AM
SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do you want more qualified leads? Want higher attendance at an upcoming event? Want to sell more products... read more
How the Buyer’s Journey Fuels Data Collection
Posted by
Patty Cisco on March 7, 2017 at 12:20 PM
We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare pricing – all before they even have one conversation with a sales representative”. Are you afraid that you... read more
10 Reasons to Stop Avoiding Lead Nurturing
Posted by
Patty Cisco on March 1, 2017 at 7:40 AM
4 Barriers to Automated Lead Nurturing Success {Video}
Posted by
Patty Cisco on February 28, 2017 at 11:45 AM
Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes. read more