This blog was originally published in June 2019. It was updated in October 2023. If you’re still tracking your leads and customers in spreadsheets or in an outdated tool, we have good news: There is a better way! read more
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more
Read a few articles about digital marketing, and you’re sure to find them: Doomsayers warning you to turn back from the path of email marketing before it’s too late. Email is dead. No one reads emails anymore. Etc., etc. read more
When was the last time you really enjoyed an online experience? read more
