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Inbound Marketing Blog

Inbound Marketing Blog

Professional Services

What’s the No. 1 Thing New Hires Want?

By: Kelly Braun | July 19, 2016 at 10:01 AM

BambooHR conducted a study on onboarding and surveyed over 1,000 people about their experiences starting new jobs and what was most important to them. A startling 31 percent of respondents had quit a job within six months of starting it, with a steady stream leaving from the first week all the way up to the third month. Yikes!  

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Email Marketing, Professional Services

60% of Your Emails Could Soon Be Blocked

By: Marketing Essentials | September 30, 2015 at 12:18 PM

Google has a knack for creating products that make our personal lives easier, whether it be through super user-friendly applications or enhancing their current products with useful features. The latter just happened on Tuesday.

This week, Google unveiled a new “block” button for Gmail users. From our personal (and work) lives, this is a much-needed feature. If you’re receiving email after email from an annoying and disruptive salesperson (or company), a couple clicks of the mouse will alleviate this problem immediately.

Once you block a sender in your Gmail account, all of their proceeding messages will then go into your spam folder. You are then able to go in and change your privacy settings at any time in the future in case you would like to start receiving their messages in your inbox again.

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Professional Services, Business Strategy

Aligning Your Sales and Marketing for Greater Efficiency

By: Patty Cisco, MBA, Principal | September 28, 2015 at 9:42 AM

The alignment of sales and marketing strategies based on common goals takes on the fancy term of “smarketing.” The objective of smarketing is to remove the existing barriers between a company’s sales and marketing departments by creating an integrated approach to both.

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Inbound Marketing, Professional Services

Is Inbound Marketing Worth the Investment?

By: Marketing Essentials | September 23, 2015 at 7:47 AM

Since 2006, inbound marketing has been a proven methodology for the digital age. This effective marketing method says good-bye to buying ads and email lists hoping to score viable leads. Instead, it focuses on creating quality content that draws people to your company’s website. The inbound marketing methodology aligns content customers’ interests and needs. It naturally attracts inbound traffic that you delight, convert and close.

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Web Design, Professional Services

Turning Your New Website From an Expense to a Revenue Generator

By: Marketing Essentials | September 1, 2015 at 9:01 AM

Use your website to drive traffic and leadsThese days, it’s critical that your website be up-to-date. Whether you’re making sales, taking advantage of low-cost advertising or simply increasing your visibility, your website is just as important as a bricks-and-mortar presence in most industries.
It’s true that updating your site comes with upfront expense. But the future revenue you can generate— whether from direct selling, ad sales, sponsored content or other means— makes keeping your site current a savvy investment in your business. If your site hasn’t been updated in a while, it likely needs attention in three major areas.

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SEO, Professional Services

Using Online Referral Programs to Grow Your Client List

By: Marketing Essentials | August 31, 2015 at 9:31 AM

These days, online referral programs have picked up a lot of steam—and for good reason. When carefully planned out and properly implemented, an online referral program can substantially grow your client base. If you're new to using referral programs, however, there are some things you'll want to keep in mind as you get started.

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Inbound Marketing, Professional Services

Using Inbound Marketing to Grow Your B2B Client Base

By: Marketing Essentials | August 14, 2015 at 7:34 AM

Inbound marketing can revitalize your strategy and provide a great return on your investment, but doing things the right way is a must. How can you get buyers to contact you when they are ready -- and how can you cultivate a team of dedicated readers and engaged followers? These inbound marketing tips will help.

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Inbound Marketing, Professional Services

Stretch Your Marketing Dollar Further With Inbound

By: Marketing Essentials | August 13, 2015 at 6:56 AM

Every business needs a marketing plan to thrive, but not everyone has a huge budget. While you can generate leads in variety of ways, focusing your efforts on inbound marketing can help you build a following and cultivate prospects for minimal upfront cost.

In general, inbound marketing results in a final cost that is about 4 times less per lead than the cost of an outbound lead. HubSpot puts these figures at $32 average cost for an inbound lead vs. $102 for an outbound marketing lead. Therefore, opting to focus on inbound marketing allows you to reach 4 times the number of potential customers for the same amount of money, making it an ideal option for stretching your marketing budget.

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Inbound Marketing, Professional Services

Using Inbound Marketing to Attract Future Clients

By: Marketing Essentials | July 28, 2015 at 7:14 AM

Since early 2000, inbound marketing has been the most effective marketing strategy for doing business online. Rather than buying traditional ads and email lists, this marketing method focuses on quality content that pulls viewers to your product or service in a natural manner by publishing content that naturally attracts inbound traffic to convert, close, and delight.Inbound marketing increase leads
Studies have shown that 92 percent of companies using inbound marketing increase their traffic by a noticeable amount, with 85 percent of companies seeing an increase in traffic within seven months. These high percentages reflect a variety of professional services, such as legal and accounting.

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Inbound Marketing, Professional Services

Why You Need to Invest In Inbound Marketing

By: Marketing Essentials | July 27, 2015 at 11:51 AM

If your business has always relied on traditional outbound marketing, you may feel leery about pouring time, money, and effort into a whole other marketing approach just because everyone else seems to be following suit. But as times have changed, so have customer expectations and the very nature of marketing.New Call-to-action
It's no longer sufficient to shout your message to whomever happens to be within listening distance via billboards, newspaper ads, TV and other advertising media. This is an age in which consumers actively search for what they want, need, or care about -- and inbound marketing will help you present your company as the one with the answers.

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