Marketing Ideas To Steal from Lawyers Who Are Doing It Right

Posted by Marketing Essentials on June 17, 2015 at 6:57 PM     Professional Services
Marketing Ideas To Steal from Lawyers Who Are Doing It Right

Do you need your phone to ring more? Do you want to make sure your phone keeps ringing? If you answered yes to one or both of those questions, then keep reading. If you answered no, then why are you here? Go do something else!

There’s a science behind increasing your business. And, the internet has offered endless opportunities for you to increase your leads. Let’s take a look at some other law firms that are doing their digital marketing right and find a few ideas you can steal for your own digital marketing.

Be Clear Who You Serve

Women's divorce and family law group

This firm does a great job of defining their persona right up front. If you’re a man, you can take a hike. They don’t serve you. I love this particular slider image: sad woman in focus, asshole man in the background. That’s right. They serve women and families. All of the imagery is appealing to women. Check out each slider image at the top of the homepage. They want their website visitor to identify and associate with those images. They’ve made it clear who they represent and why they represent them.



Prove That You’re Good

Case results

This is just a small snapshot of the Case Studies this attorney is displaying on his site. He doesn’t just talk about how good he is, he backs it up with cold, hard facts. And those facts go on and on and on. Start scrolling on that page. His results are massive. A website visitor can see that not only does he get results, but he’s been at it for a long time. It’s a truly impressive number of cases that builds a great deal of trust right away.



Provide Amazing Educational Content

Pennsylvania drunk driving lawsThis law firm does a truly incredible job of providing educational content for their website visitors. Check out all of the information available under “Free DUI Info.” And it’s not all boring paragraphs of information. There are lots of videos and a lot of great, readable content. Produce amazing content that your clients and potential clients will want to see and share. Creating great content can be expensive, but it brings a huge return on investment. You can drive a lot of traffic to your website and your social channels with incredible content.




Make It Easy To Do Business With You

Live chatYou already know the internet has dramatically changed how we communicate. People want answers as soon as they realize they have a question. And, you probably already know the early bird gets the worm. The sooner you can get to a lead, the more likely you are to capture it. Live chat is an incredible feature you can use on your website to help people feel like they’re getting what they need from you instantly. They’ve made a connection with you and if they’re satisfied with the result, they’ll quit looking at your competitors.



Help Your Clients Make Decisions

Divorce questionnaireThis is a GREAT lead generating idea! Your potential clients may very well be worried about what it’s going to cost them to retain your services. With a form like this, you can reassure them while getting their contact information. It’s brilliant. This firm has made it really easy to do business with them while helping their potential clients make good decisions.




Don’t Know Where to Get Started?

Maybe you’ve been dabbling in digital marketing. You’ve probably hired someone to do some SEO work or you’ve paid for some Google AdWords. Have you seen the results you really wanted to see from that? If you’re just doing little bits and pieces of digital marketing, then I’ll bet you haven’t seen really great return on your investment.

It may be time for you to consider a full inbound lead generating marketing strategy. Check out the white paper below, How an Inbound Agency Can Help You Grow Your ROI. You’ll find good information on how an inbound agency might be the solution you need.
Inbound marketing can grow your ROI