Should you put reviews and testimonials on your website?
“Content marketing is a must-have. Content is how you reach today’s audience. Content is more valuable than advertising. Content is king!”
Search Engine Optimization – or SEO – is something everyone talks about, yet many don’t understand.
With advanced technology and new digital systems in place at most long term care facilities today, it’s imperative that HIPAA policies and procedures are understood, in place and followed. A breach of the law could cost you thousands and thousands, just as it did for a skilled nursing facility in Pennsylvania.
CRO - or Conversion Rate Optimization - should be on the forefront of any online marketing strategy today. Gone are the days of extensive website overhauls that end up with stagnant content.
Using social media is an effective tactic for many marketers today. Social media sites allow you to communicate with your customers on the platforms where they are engaging on a nearly daily basis. It’s also affordable, as social media posting doesn’t require an extensive budget.
Whether for your website, social media sites, or any digital inbound marketing effort, SEO and CRO should work hand in hand. Why? Because it takes both CRO and SEO together for digital marketing to reach its full potential.
What may be causing website viewers to click off your site?
Let’s face it – there’s a ton of work to do implementing and managing an inbound digital marketing program. You need time. You need resources. And you need money to make it all happen.