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Inbound Marketing Blog

Inbound Marketing Blog

Kelly Braun

Kelly Braun
Kelly brings a background in journalism, corporate writing and copy editing to the Marketing Essentials team. As a content specialist, Kelly writes and coordinates blogs, email copy, website content, white papers and more. Her approach to content is finding that unique story your audience wants to hear. Outside of researching and writing, Kelly enjoys staying active and spending time with her family.

Recent Posts

Inbound Marketing, Content

How and Why to Get Customer Testimonials on Your Website

By: Kelly Braun | December 1, 2016 at 8:00 AM

Should you put reviews and testimonials on your website?

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Inbound Marketing, Content

How to Produce Effective Content in 2017

By: Kelly Braun | November 22, 2016 at 8:00 AM

“Content marketing is a must-have. Content is how you reach today’s audience. Content is more valuable than advertising. Content is king!”

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SEO

What You Need to Know About SEO

By: Kelly Braun | October 26, 2016 at 8:00 AM

Search Engine Optimization – or SEO – is something everyone talks about, yet many don’t understand.

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Healthcare

How a Cell Phone Cost a Skilled Nursing Provider Over a Half Million

By: Kelly Braun | October 13, 2016 at 11:00 AM

With advanced technology and new digital systems in place at most long term care facilities today, it’s imperative that HIPAA policies and procedures are understood, in place and followed. A breach of the law could cost you thousands and thousands, just as it did for a skilled nursing facility in Pennsylvania.

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Business Strategy

3 Reasons You Need to Know What CRO Is

By: Kelly Braun | September 27, 2016 at 9:03 AM

CRO - or Conversion Rate Optimization - should be on the forefront of any online marketing strategy today. Gone are the days of extensive website overhauls that end up with stagnant content.

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Social Media, Content

How important is content on your social media sites and website?

By: Kelly Braun | September 22, 2016 at 9:00 AM

 

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Social Media

Don’t Post on Social Without Doing These 5 Checks

By: Kelly Braun | September 20, 2016 at 9:30 AM

Using social media is an effective tactic for many marketers today. Social media sites allow you to communicate with your customers on the platforms where they are engaging on a nearly daily basis. It’s also affordable, as social media posting doesn’t require an extensive budget.

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SEO

How SEO and CRO Work Hand in Hand

By: Kelly Braun | September 13, 2016 at 9:20 AM

Whether for your website, social media sites, or any digital inbound marketing effort, SEO and CRO should work hand in hand. Why? Because it takes both CRO and SEO together for digital marketing to reach its full potential.

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Web Design

Why Is Your Website Losing Viewers?

By: Kelly Braun | September 8, 2016 at 10:00 AM

What may be causing website viewers to click off your site?

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Inbound Marketing

When does it make sense to outsource your digital marketing program?

By: Kelly Braun | July 26, 2016 at 9:33 AM

Let’s face it – there’s a ton of work to do implementing and managing an inbound digital marketing program. You need time. You need resources. And you need money to make it all happen.

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