Email marketing continues to be a powerful channel when used correctly. But if it’s in the wrong format, with the wrong message, sent at the wrong time, you can guess exactly where that email is headed. read more
Results in the form of more traffic, more leads, more sales, and more revenue is what every CMO dreams of. In fact, according to Focus Research, 76% of CMOs list high-quality lead generation as their greatest challenge—yet, 64% of CMOs have either an informal or no process to manage their marketing... read more
It's just email, right? Who bothers with tracking email campaigns? It's enough just to send it, isn't it? Sure, if you don't intend to sell anything or move the needle on your brand. But if those things are important to you--and we think they are--you'll want to keep a close eye on your email... read more
It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like... read more
