As a marketer in senior living, it's important to be able to show the ROI of the marketing strategies you execute. However, this can be challenging if you have software such as a Customer Relationship Management (CRM) system, Marketing Automation Platform (MAP) and clinical/financial software that... read more
While research shows many senior living organizations have recovered post-pandemic with census numbers up, those same organizations are now bracing themselves for what’s next as the economy stands on wobbly legs. read more
You’ve merged companies or acquired a company and now have multiple websites. What should you do with the website you no longer want? Your first thought may be: Take it down! read more
Editor's Note: This post was originally published in 2015 and updated with the latest information in 2022. read more
