Should I Address Accessibility on My Website?

Posted by Jenna Schultz on October 7, 2019 at 3:31 PM
Should you address user accessibility on your website? The answer is simple: Yes.  Why? No. 1, 18% of U.S. population has some type of disability, and these people should have access to websites just like anyone else. The web is fundamentally designed to work for all people, no matter their... read more

What is Website Accessibility - and Why Should You Care?

Posted by Jessica OʼBrien on February 27, 2019 at 4:04 PM
Note: At Marketing Essentials, we’re marketers, not lawyers. Please don’t take any of this information as legal advice, but as guidelines for building a more accessible website. From updating pages and writing content to finding the right photos and promoting your services, maintaining a website... read more

Top 15 Errors Uncovered in Professional Website Audits

Posted by Kelly Braun on January 28, 2019 at 10:01 AM
Every company needs a website. The challenge for many is keeping that website up-to-date. Technology changes; algorithms and SEO change; how your customers use the web changes. read more

How to Make Your Website Sell for You in 2018

Posted by Jenna Schultz on April 25, 2018 at 9:04 AM
Are you struggling to put together a comprehensive digital marketing plan that gets results for 2018? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your budget. How will you get others to see the value? read more