No matter whether you have produced professional videos, are a YouTube binger or simply like to watch funny cat videos on social media, you are capable of producing videos to help grow sales!
The fact is, you don’t need an expert to add videos to your marketing and sales materials. All you really need is an interesting story, a smartphone and a video partner to help you map out a video strategy and produce a polished look. Customers today want videos that are authentic, helpful and relevant.
5 Types of Videos that Help Grow Business
Videos that Offer a Solution
Did you know that YouTube is the second largest search engine? Even Google will pull YouTube videos at the top of the search results if it thinks the video matches your search intent best. Use video to answer your frequently asked questions and post on YouTube, your website and within emails.
For example, let’s say your business installs concrete patios, and a homeowner’s first question is, “What will it cost me?” Don’t be afraid to answer the cost question and do it with video! You want to be the one to give them the answer (versus your competitor providing it!) and that builds trust and transparency in your brand.
Videos that Introduce Your Brand
I know it’s shocking, but odds are, someone may have never heard of your brand before. Use video to take your viewer through your office or around your campus, to introduce your team and to tell your brand story.
Let’s say you’re a new boutique that opened a downtown location. You’re looking to get more customers to come through the door. Hold a Facebook Live event showcasing your favorite outfits or go behind the scenes of a photoshoot with new products coming in.
If you’re hiring, video is a great way to show team culture and recruit new employees. A video that shows employees at work, at company events or saying what they love most about their job will draw more recruits than just placing a job ad alone.
Videos that Help Sales Nurture Prospects
Instead of typing out another thank-you email, try inserting a personalized video instead. Spur a human connection with a video message that personally thanks him or her and offers a helpful tip.
Let’s say you’re having an event, and you’re inviting your prospect to come. Saying their name in a video is a lot more memorable than an email that is copied and pasted for every invitee.
Another idea, add a personalized bio video to your email signature. Wave, and introduce yourself!
In fact, your entire sales team should be using video on an almost daily basis. In today’s virtual world, it’s essential to connect with prospects in a personalized and timely fashion, which a video allows. (Need a little help in that area? Get tips and tricks to a successful video sales call right here.)
Videos that Explain What Your Product Does
Instead of attaching a pamphlet on how to install your product when it’s delivered, send a personalized email with a recording of sales showing your customer how to operate your product after they’ve purchased. (Bonus points if it’s the salesperson your customer interacted with during the buying cycle!)
Another example of an explanation video would be your team walking through the manufacturing process to show off your craftsmanship or answering a common question about your product.
Videos that Show Why Everyone Loves Your Product/Service
Videos are a great way to show vs. just telling why people buy from you and why they recommend your product or service to their friends.
Also, swap your traditional survey responses by asking your customers for video testimonials. Or, reach out to your social media followers and ask them to submit videos as part of a contest.
Let’s go back to that boutique example. This time ask your followers to share #OOTD (outfit of the day) videos wearing your clothes. Or, for the concrete patio example, film customers talking about their experience working with you.
Get Started Creating Your Own Videos
Hopefully, this video blog inspired you to create your own videos to help you sell more. If you need help with video coaching, getting started, filming or editing, we have a team of video experts at Marketing Essentials.