Struggling to find people to fill vacated positions in your company? LinkedIn not only helps people find employment, but it also helps companies find the right employees. You can certainly post your job opening on your newsfeed on your company page for free, but your post won’t be directed to the top candidates qualified for your position.
One of the most effective ways to use LinkedIn to find employee candidates is through LinkedIn's promoted job posts. LinkedIn’s pay-per-click job postings can target specific skills listed in potential candidates’ personal profiles and put your job posting in front of them.
Watch the video below for details on how to use LinkedIn's promoted job posts for recruitment, or read on for step-by-step instructions.
How To Get Started with LinkedIn Job Posting
LinkedIn pay-per-click job postings may be the ticket to finding the best-qualified candidates for your open positions. Here’s a recap from the video above on how to get started with job posting on LinkedIn.
- Be sure to start a company page if you haven’t already. Here are the steps for creating a company page. Your company page is a great resource for potential candidates to learn more about you and your company. An optimized and complete company page has a better chance of attracting new recruits.
- Prepare for your job posting. You will want to put some thought into what you will post before building your LinkedIn job post. The first thing you will want to determine is the daily budget. This could be by trial and error until you find the right budget that brings in candidates.
The second component to prepare is your job description. You have ample space to describe what the job entails and what your company is all about, so get creative! The more compelling, the more interest you will have. Be sure to add what is in it for the candidate, bullet points of duties and responsibilities and what makes your company great to work for.
- Begin building your LinkedIn job post. Click here to get the steps again for posting a job on LinkedIn. Once your job is posted, it will appear under your “Jobs” tab on your LinkedIn company page. It will also be searchable throughout the LinkedIn network and will be recommended to potential job seekers through their “Jobs You May Be Interested In” feature.
- Monitor your job post on a regular basis. Remember, your job post will continue to run until you close it, so be sure to monitor the job posting closely. Click here to learn how to edit your job posting if something changes or you feel your budget isn’t working out for you.
- Share, share, share! Once your job is posted, share away! Even better, ask your current employees who have a LinkedIn profile to share the job posting. This will get more views on your job posting because their connections will now see the job posting.
Most importantly, many candidates like to hear from the current employees working at the company they are interested in. If one of your employees' connections is interested in the open position, they may feel intrigued to ask your employee how they like working for your company. Your employees are your best advocates!
💡Learn How to Attract, Hire & Retain with a Digital Recruitment Strategy
Why Use LinkedIn For Your Recruiting Efforts?
LinkedIn’s mission from day one has been to connect professionals to help build their network and be successful. They boast over 500 million LinkedIn users in over 200 countries.
Here are some interesting LinkedIn job stats that may intrigue you.
- 9 out of 10 LinkedIn members already have a job but are open to new opportunities.
- 57% of LinkedIn members have not visited another top job board recently.
- A new hire is made through LinkedIn every 10 seconds.
What are these stats telling us? Even though the unemployment rate is the lowest it has been in years, users are still open to bigger and better things. LinkedIn can help you get in front of those candidates better than ever. With LinkedIn’s targeting system, it takes all of the guesswork, time and effort of finding the best candidates by matching your required skills to candidates who possess what you need.
If you are one of the many companies struggling to find qualified candidates, give LinkedIn a try. It may be one of your strongest recruitment tools.