Author: Jessica OʼBrien

Jessica is a professional writer who's passionate about content strategy and paying close attention to the details. You can find her work just about anywhere, from clients' blogs to social media to websites. She's been published in outlets like AAA Magazine, the Cincinnati Enquirer and the Dayton Daily News. When she's not writing, she's thinking about writing. Or eating.
Blogs by: Jessica OʼBrien
How to Plan Your Marketing Budget for 2024
Posted by
Jessica OʼBrien on September 29, 2023 at 12:18 PM
As you prepare for 2024, you’re likely working on a budget and plan for your marketing dollars. A question we often hear is: read more
Marketing Basics for Nonprofits: How Can I Get Started on a Budget?
Posted by
Jessica OʼBrien on February 17, 2023 at 1:39 PM
If you work at a nonprofit, you know it’s important to share your mission with the public for fundraising, awareness, and support, but it can be difficult when juggling so many other tasks. In this article, we’ll explore some of the best practices to keep in mind when creating a marketing strategy... read more
How AI is Changing the Marketing Landscape
Posted by
Jessica OʼBrien on January 16, 2023 at 11:01 AM
News about artificial intelligence (AI) is popping up everywhere lately. But what is it, and how can you use it in your marketing? read more
How to Pivot Your Marketing Strategy for a Recession
Posted by
Jessica OʼBrien on November 11, 2022 at 7:00 AM
Whether or not there will be a recession is still up in the air, but there’s still a lot of economic uncertainty ahead. read more