With the popularity of video skyrocketing online, now is the time to venture into — or up your game in — video marketing. This article will walk you through what you can expect when you partner with Marketing Essentials to strategize, produce, edit and promote your business videos.
This blog was originally posted April 12, 2022. It has been updated for 2023.
In today’s noisy and highly visual digital world, videos are key to creating content that gets noticed and is memorable. Whether your business is B2B or B2C, small or large, videos get results.
Videos about your product, service, company and the people who work there can be used to increase traffic to your website and educate and nurture potential customers or recruits. In addition, video marketing can boost SEO, influence buying decisions and ultimately help grow your business.
Take a look at these 2023 video statistics:
When you partner with Marketing Essentials for business videos, you will find that we don’t take a cookie-cutter approach. We start with researching your industry, buyers and competitors, then develop a video strategy based on your company goals and budget.
Your video strategy will map out your target audience, what videos fit the various stages of the decision-making process, the key takeaways from each video, and how those videos roll up to help achieve your overarching company goals.
Based on your video strategy, the different types of videos we can produce for your company may include:
See videos we have created for our customers here >>>
Here is a quick overview of how the video process will work when partnering with Marketing Essentials:
We got you covered! It’s often most efficient to plan a photoshoot at the same time as a video shoot. Our professional photographer can capture updated images of your people, company, products, etc., for your website, social media channels and more. Use authentic photos to help build trust in your brand.
If you're looking to shoot videos in-house, we can help you with video coaching. Customized 1-on-1, team or virtual workshops are available. Your team can get a variety of key takeaways, such as how to get comfortable on camera, how to give a virtual presentation, the best camera phones and other tools to use, post-production editing and more.
With Marketing Essentials as your video partner, you can rest assured a video shoot at your business will run smoothly. You’ll get strategic videos that you can use to help reach your goals for years ahead.
Let’s start mapping out a video strategy to help grow your business! Request your free video consultation here.