Where do lost leads go? Simple, your competitor.
So, how do you capture these leads first?
The primary source of lead generation today is inbound marketing -- creating content and digital platforms that pull people toward your company and product. Half of all marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average of all other channels combined.
How many quality leads are you losing because you lack a solid data-driven strategic digital inbound marketing program?
3 Keys to Generate Quality Leads
This involves both on-page and off-page SEO strategy. On-page SEO deals with structuring content on your web page so search engines easily understand it.
Off-page involves building links to your website and landing pages. Search engines rank your content based on the inbound links. Therefore, the more links, the more valuable your content must be, the higher the search engine ranks it, and the more likely a consumer finds it.
Blogging is one of the best ways to increase your content footprint on the internet. Each new blog post generates a new indexable page; basically, you’re increasing your visibility to search engines.
Blogging also creates an opportunity to have consumers fill out a form on your website or landing page to get that content. Various types of blogs, white papers and eBooks can be managed to work together to both increase visibility and gather leads.
Social media can be highly effective at grabbing the attention of prospects. But you shouldn’t just start posting, tweeting and following.
You need to understand the various social platforms, as each has its own identity and culture. You want to pick the right platform to ensure you are targeting the right audience.
Also, you must understand the kind of content that works on each social platform. For example, Facebook is a very visual network and gains the most engagement from pictures, infographics, videos, etc. Another social platform, such as Linkedin, gains engagement in an entirely different way.
Proven data shows you must have a strong online brand presence coupled with an automated lead generating program that captures the quality leads you want to keep your sales pipeline full. A digital marketing audit can help you understand how your current online strategy is performing.