Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.”
The mystery is, what does it take to win the equivalent of a gold medal in the Google Olympics? Let’s take a look at some Google-inspired advice for website owners.
Search Engine Advice for Your Website
Paid advertisements will always come first. Google even ranks ads.
Content is King
Provide high-quality content that is useful, information-rich, with clear and accurate content descriptions.
Share the Love
Consistently producing quality content ensures that other sites will have links to your content, which extends your reach and boosts your popularity with Google.
Keep It Simple
Your website must be easily navigable and contain links, but don’t go overboard with links.
Stay on the Straight and Narrow
Google can see through artificial attempts to beat the system. Don’t waste your time and resources.
Speak Their Language
Use words your ideal customers would use.
Design your site according to a logical page hierarchy.
Do It Right
Follow best practices for your use of images, video, content, coding and data.
Make sure your website is fully responsive and can be accurately rendered on any type of device in any browser.
Protect your site with an https URL.
Keep an Eye Out
Constantly monitor your site for hacking.
Don’t Be Led Astray
Nobody can guarantee you first page ranking on Google. Nobody.
Use Common Sense with Your Website
The truth is that your biggest opportunity to grow your business does not begin and end with Google. Your greatest potential lies in an inbound digital marketing program.
Learn how the cumulative effect of multiple tactics working in unison can help you reach and exceed your goals in this week’s Inbound Info Minute How Can I Get on Page 1? by Patty Cisco, MBA, principal of Marketing Essentials.