(Video) How to Make Website Rankings and Conversions Work Together

Posted by Kelly Braun on April 24, 2020 at 9:12 AM     SEO
(Video) How to Make Website Rankings and Conversions Work Together

Looking for new ways to increase your website page ranking and capture new customers online? We have the perfect duo for you. It’s SEO and CRO to the rescue.

But what exactly is SEO and CRO? Let me explain.

SEO (Search Engine Optimization) describes the tactics used to help customers find your website. SEO is made up of four main parts: on-page and off-page, local and user-intent keywords. SEO has a big impact on whether or not your website shows up in search — and on which page.

CRO (Conversion Rate Optimization) is the term for tactics used on the front-end and back-end of your website to measure and monitor how customers are engaging with your website. The goal of CRO is to continually improve your site to increase the percentage of visitors who convert into customers, or more generally, take any desired action on a webpage.

SEO drives traffic to your website, and CRO closes the deal by converting them into leads and customers. Ready to see how the duo works together?




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