Turn Your Website into a Lead Generation Machine {Video}

Posted by Marketing Essentials on June 8, 2017 at 1:46 PM
 You put a lot of effort into attracting visitors to your website, but how many of them convert? Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look... read more

Is My Website Like a Bad Customer Service Experience? {Video}

Posted by Patty Cisco, MBA, Principal on April 19, 2017 at 11:01 AM
User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal... read more

4 Barriers to Automated Lead Nurturing Success {Video}

Posted by Patty Cisco, MBA, Principal on February 28, 2017 at 11:45 AM
Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes. read more

Can you afford to lose potential Sales Qualified Leads? {Video}

Posted by Patty Cisco, MBA, Principal on February 21, 2017 at 11:09 AM
It’s not difficult to do. According to Marketo, 50% of leads are qualified but not yet ready to buy. Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research. Almost 80% of marketing leads don’t convert into sales. Lack of lead nurturing is the common cause of... read more
Digital Marketing Checklist 2019