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Inbound Marketing Blog

Inbound Marketing Blog

How to Update Your Old School Sales Strategy {Video}

BY Claire Giesige September 19 2018 Industrial & Manufacturing, Videos, Sales Enablement

Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.

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Marketing Essentials Video Wins a Telly Award

BY Claire Giesige June 08 2018 Agency News, Videos

Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards.

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Turn Your Website into a Lead Generation Machine {Video}

BY Marketing Essentials June 08 2017 Website, Lead Generation, Videos

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable[...]

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Is My Website Like a Bad Customer Service Experience? {Video}

BY Patty Cisco, MBA, Principal April 19 2017 Website, Videos

User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer[...]

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4 Barriers to Automated Lead Nurturing Success {Video}

BY Patty Cisco, MBA, Principal February 28 2017 Lead Generation, Email & Automation, Videos

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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Can you afford to lose potential Sales Qualified Leads? {Video}

BY Patty Cisco, MBA, Principal February 21 2017 Lead Generation, Sales Enablement, Videos

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • [...]
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Is Your Marketing Too Pushy? {Video}

BY Patty Cisco, MBA, Principal January 25 2017 Digital Marketing, Videos

Is your business too pushy?

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5 tips on how to get more leads with eye-catching video

BY Patty Cisco, MBA, Principal December 09 2016 Videos, Lead Generation

So, you want to increase leads in 2017, but aren’t sure where to turn? One of the best ways to attract attention is by publishing fresh video content. While YouTube may seem crowded (with over 300[...]

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What are the top 3 marketing and sales challenges today? {Video}

BY Patty Cisco, MBA, Principal December 07 2016 Digital Marketing, Videos, Sales Enablement

What are the top 3 marketing and sales challenges today?

According to nearly 5,000 marketers surveyed from around the world, the biggest challenges facing marketers today are:

  1. Generating leads[...]
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How and Why to Get Customer Testimonials on Your Website {Video}

BY Kelly Braun December 01 2016 Content, Website, Videos

Should you put reviews and testimonials on your website?

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