How Marketing and Sales Are Like Baseball

Posted by Jessica Barga on April 10, 2019 at 9:14 AM
It’s finally baseball season, so pardon my metaphor — but sales and marketing are a lot like America’s greatest pastime. read more

Three Reasons B2B Companies Need (Quality) Digital Content

Posted by Jessica Barga on March 8, 2019 at 11:11 AM
When was the last time you really enjoyed an online experience? read more

Why Companies Are Sold on Lead Nurturing Email {Video}

Posted by Kelly Braun on October 18, 2018 at 1:24 PM
The pressure is on. Your responsibility as the organization’s marketing leader is to ensure your sales pipeline is continually full of sales qualified leads in order to meet sales goals. read more

How to Align Digital Marketing & Sales in B2B Companies

Posted by Kelly Braun on October 3, 2018 at 2:02 PM
B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door when a sales rep knocks. read more
Digital Marketing Checklist 2019