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Inbound Marketing Blog

Inbound Marketing Blog

Is PPC Really Worth It? There is 1 Way to Know.

BY Kelly Braun April 19 2018 PPC & Paid Media

Is PPC really worth the costs? There is only one way to know. And that’s ROI.

Calculating ROI is one of the basic tenets and beauty of PPC. Nearly every factor of Pay Per Click is trackable



Nonprofits: How to Get the Most From a Google PPC Grant

BY Kelly Braun March 28 2018 PPC & Paid Media, Senior Care & Living

Ready to test the PPC waters? If you’re a nonprofit, now is the time.

Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords[...]


Is Pay-Per-Click Right for Your Business?

BY Marketing Essentials April 24 2015 PPC & Paid Media

Often times, business owners are hesitant to embark on the journey that is pay-per-click advertising, usually opting for less expensive methods. Yes, it’s true that paying for clicks can quickly[...]


3 Reasons Why PPC Should Be Part Of Your Marketing Plan

BY Aimee Bucher January 20 2015 PPC & Paid Media

There are many forms of online advertising (PPC – pay-per-click), but with 68% of the search market share, Google holds the crown for largest reach in online advertising. According to Google, over 1[...]