Is PPC Really Worth It? There is 1 Way to Know.

Posted by Kelly Braun on April 19, 2018 at 11:51 AM
Is PPC really worth the costs? There is only one way to know. And that’s ROI. Calculating ROI is one of the basic tenets and beauty of PPC. Nearly every factor of Pay Per Click is trackable Therefore, if you’re currently spending hundreds or thousands on PPC and wondering, “What am I getting for my... read more

Nonprofits: How to Get the Most From a Google PPC Grant

Posted by Kelly Braun on March 28, 2018 at 1:58 PM
Ready to test the PPC waters? If you’re a nonprofit, now is the time. Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords service. It’s a chance to gain online exposure without the costs. It’s an opportunity to share your brand... read more

Is Pay-Per-Click Right for Your Business?

Posted by Marketing Essentials on April 24, 2015 at 11:35 AM
Often times, business owners are hesitant to embark on the journey that is pay-per-click advertising, usually opting for less expensive methods. Yes, it’s true that paying for clicks can quickly become a large expense, but you always have to consider the return you’re going to get from your... read more

3 Reasons Why PPC Should Be Part Of Your Marketing Plan

Posted by Patty Cisco, MBA, Principal on January 20, 2015 at 4:57 AM
There are many forms of online advertising (PPC – pay-per-click), but with 68% of the search market share, Google holds the crown for largest reach in online advertising. According to Google, over 1 million companies are currently using AdWords advertising. Should your company use pay-per-click... read more
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