Shop closed. Staff furloughed. Festival canceled. The coronavirus pandemic has disrupted many industries, including the advertising industry. It’s no surprise total advertising spend is down as businesses and community organizations cut budgets due to the effects of the pandemic. read more
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more
When a recession hits, businesses often fear a decline in revenue and begin to cut back in certain areas, including their advertising spend. But stop! You may do more harm than good. read more
