An Economic Downturn is the Best Time to Capture More Market Share via Advertising

Posted by Kelly Braun on May 20, 2020 at 12:23 PM
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more

The 5 Most Powerful Digital Ads You Should be Using Today

Posted by Kelly Braun on May 14, 2020 at 2:00 PM
When a recession hits, businesses often fear a decline in revenue and begin to cut back in certain areas, including their advertising spend. But stop! You may do more harm than good.  read more

Why Should I Pay For Google Ads If I’m Already Showing Up in Search Results?

Posted by Kameron Hurley on May 13, 2020 at 3:30 PM
At Marketing Essentials, we specialize in crafting strategic digital marketing campaigns for our clients. We are digital-and-data-first, and that often means we spend our time hip-deep in updating and optimizing our clients’ digital presence to help their websites perform better in search.  read more

How to Maximize Paid Media as a Small Business on a Small Budget

Posted by Lindsay Eilerman on March 3, 2020 at 1:31 PM
Hey there, small business owner: I hear you. You’re ready to scale your business but lack resources in both funds and manpower to support growth. read more