The Worst Mistake May Be To Stop Your Online Advertising [Audio Blog]

Posted by Mark Blackford on September 1, 2020 at 2:07 PM
Shop closed. Staff furloughed. Festival canceled. The coronavirus pandemic has disrupted many industries, including the advertising industry. It’s no surprise total advertising spend is down as businesses and community organizations cut budgets due to the effects of the pandemic. read more

An Economic Downturn is the Best Time to Capture More Market Share via Advertising

Posted by Kelly Braun on May 20, 2020 at 12:23 PM
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more

The 5 Most Powerful Digital Ads You Should be Using Today

Posted by Kelly Braun on May 14, 2020 at 2:00 PM
When a recession hits, businesses often fear a decline in revenue and begin to cut back in certain areas, including their advertising spend. But stop! You may do more harm than good.  read more

Why Should I Pay For Google Ads If I’m Already Showing Up in Search Results?

Posted by Kameron Hurley on May 13, 2020 at 3:30 PM
At Marketing Essentials, we specialize in crafting strategic digital marketing campaigns for our clients. We are digital-and-data-first, and that often means we spend our time hip-deep in updating and optimizing our clients’ digital presence to help their websites perform better in search.  read more