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Inbound Marketing Blog

Inbound Marketing Blog

8 Digital Marketing Books to Transform Your Strategy

BY Patty Cisco, MBA, Principal January 05 2017 Marketing Strategy

The winter season is a great time to step back and recharge your intellect. For me, that means getting my hands on a good digital marketing or inbound sales book!


Fill the Gap with a Strategic Digital Marketing Partner

BY Patty Cisco, MBA, Principal December 22 2016 Digital Marketing, Industrial & Manufacturing, Marketing Strategy

If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.


2 Secret Elements of an Effective Inbound Marketing Strategy

BY Patty Cisco, MBA, Principal October 27 2016 Marketing Strategy

As a CMO or CEO, do you feel your organization’s marketing strategy is effective?


3 Reasons You Need to Know What CRO Is

BY Kelly Braun September 27 2016 Marketing Strategy

CRO - or Conversion Rate Optimization - should be on the forefront of any online marketing strategy today. Gone are the days of extensive website overhauls that end up with stagnant content.


Four Ways That Lacking A Solid Strategy Blows Up A Marketing Campaign

BY Jordan Staugler December 17 2015 Marketing Strategy

Successful inbound marketing engages prospects and leads them gently through the buying stages. Plan it out, and it goes relatively smoothly and offers up heaping rewards. Don't put adequate time[...]


Want A Stellar Inbound Strategy? It All Starts with A Little Understanding

BY Jordan Staugler December 16 2015 Marketing Strategy

Productive marketing professionals consistently move forward with new ways of branding their messages and reaching their audience. Creating attractive content, building SEO, and developing key [...]


The Secret Ingredient That Serves Up Successful Marketing

BY Patty Cisco, MBA, Principal November 13 2015 Marketing Strategy

McDonald's has secret sauce, and you should, too. We don't mean on your cheeseburger, we're talking about your marketing initiatives!

The inner workings of the marketing machine can overwhelm even[...]


How Buyer Habits Affect Your Marketing Strategy

BY Patty Cisco, MBA, Principal November 12 2015 Marketing Strategy

Imagine that your vacuum has broken, and you decide to purchase a new one. How would you begin your search? Ten years ago, you might have traveled to your closest retailer and compared prices or[...]


Strategy Comes First with Digital Marketing

BY Patty Cisco, MBA, Principal October 16 2015 Marketing Strategy

Few business leaders in today’s modern age discount the absolute necessity of a strong online presence. As a society, we overwhelmingly turn to the internet for information, socialization, and[...]


Stop Selling Your Service, Sell Your Value Instead

BY Patty Cisco, MBA, Principal July 16 2015 Marketing Strategy

Let’s face the facts: People don’t buy products or services, they buy value. Plain and simple.