Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these... read more
If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats. read more
You are in business-to-business manufacturing, and, on top of all of your other duties, “marketing” has now been added onto your list of responsibilities. In the industrial world, it’s not uncommon to find a marketing team of one or a sales department manager who now has marketing on his plate too. read more
