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Inbound Marketing Blog

Inbound Marketing Blog

4 Benefits of Automating Lead-Nurturing Workflows

BY Patty Cisco, MBA, Principal February 21 2017 Inbound Marketing, Inbound Sales

Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!

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4 Essential Tools for Automated Lead Nurturing

BY Patty Cisco, MBA, Principal February 20 2017 Inbound Sales

As a Marketer or Director of Sales you are ready to hit the ground running in 2017. You’re about to set up an automated lead-nurturing system because you’ve heard the benefits are worth the[...]

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4 Automated Lead Workflow Mistakes That Cost Leads

BY Patty Cisco, MBA, Principal February 14 2017 Inbound Sales

In 2017, you’re looking for new ways to find and keep those precious leads you’ve worked so hard to acquire. You may have heard the term “automated lead-nurturing workflow” in the past, and now,[...]

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Get Leads: 4 Must-Have Automated Lead Workflows

BY Patty Cisco, MBA, Principal February 09 2017 Inbound Sales

According to Marketo, nearly 50% of leads are not ready to buy. So, that means it’s extremely important to understand where your potential leads are in their buyer’s journey. You can’t promote[...]

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Is Your Marketing Too Pushy?

BY Patty Cisco, MBA, Principal January 25 2017 Inbound Marketing, Inbound Sales

Is your business too pushy?

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Do you know who’s buying from you?

BY Patty Cisco, MBA, Principal January 11 2017 Inbound Marketing, Inbound Sales

Do you know who’s buying from you?

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2 Secrets to Reaching Successful Sales Goals

BY Patty Cisco, MBA, Principal October 12 2016 Inbound Sales

The problem isn’t new. It’s been around for ages. I hear the conversation consistently, “Our marketing and sales teams don’t work together and we’re losing business opportunity because of it.”

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Social Selling Impacts Attainment Quotas

BY Patty Cisco, MBA, Principal October 07 2016 Inbound Sales

Have you noticed a difference between your younger sales reps and your seasoned reps?

If you’re like many other B2B companies that I’ve been speaking with, not only are you aware that your buyer[...]

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3 Reasons You Can’t Ignore Video Marketing

BY Patty Cisco, MBA, Principal September 12 2016 Inbound Sales

Video continues to dominate the market and be an important inbound marketing tactic to attract and engage your buyers. According to a recent YouTube report, video consumption is rising at 100%[...]

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