Is PPC really worth the costs? There is only one way to know. And that’s ROI.
Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was originally published in the LeadingAge Magazine March-April 2018.
Ready to test the PPC waters? If you’re a nonprofit, now is the time.
Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords service. It’s a chance to gain online exposure without the costs. It’s an opportunity to share your brand with the world.
Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.
“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker
As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:
Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.
With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.