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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing

Is PPC Really Worth It? There is 1 Way to Know.

By: Kelly Braun | April 19, 2018 at 11:51 AM

Is PPC really worth the costs? There is only one way to know. And that’s ROI.

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Inbound Marketing

LeadingAge: Digital Marketing Comes Into Its Own in Aging Services

By: Marketing Essentials | April 4, 2018 at 11:30 AM

Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was originally published in the LeadingAge Magazine March-April 2018.

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Inbound Marketing

Nonprofits: How to Get the Most From a Google PPC Grant

By: Kelly Braun | March 28, 2018 at 1:58 PM

Ready to test the PPC waters? If you’re a nonprofit, now is the time.

Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords service. It’s a chance to gain online exposure without the costs. It’s an opportunity to share your brand with the world.

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Inbound Marketing

Use Conversion Rate Optimization to Get Customers

By: Patty Cisco, MBA, Principal | March 30, 2017 at 2:20 PM

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.

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Inbound Marketing, Inbound Sales

How Do You Convince Your Boss Digital Marketing Works?

By: Patty Cisco, MBA, Principal | March 30, 2017 at 9:18 AM

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker

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Inbound Marketing

3 Tactics to Reduce Your Cost Per Lead

By: Patty Cisco, MBA, Principal | March 28, 2017 at 8:46 AM

As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?

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Inbound Marketing, Inbound Sales

Drive Quality Leads by Mapping Your Buyer’s Journey

By: Patty Cisco, MBA, Principal | March 15, 2017 at 12:00 PM

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:

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Inbound Marketing, Inbound Sales

10 Reasons to Stop Avoiding Lead Nurturing

By: Patty Cisco, MBA, Principal | March 1, 2017 at 7:40 AM

 

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Inbound Marketing, Inbound Sales

4 Barriers to Automated Lead Nurturing Success

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:45 AM

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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Inbound Marketing, Inbound Sales

A Guide to Automated Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:02 AM

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.

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