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Inbound Marketing Blog

Inbound Marketing Blog

Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Inbound Marketing

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]


GDPR Compliance: Q&A

BY Claire Giesige May 23 2018 Inbound Marketing

With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.  


The Best Practice for a Digital Audit that Yields Results

BY Kelly Braun May 16 2018 Inbound Marketing

Do you have a digital marketing program in place and still find yourself saying:


3 Tactics to Reduce Your Cost Per Lead

BY Patty Cisco, MBA, Principal May 11 2018 Inbound Marketing

As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead.

But here’s a vitally important question: are you calculating your Cost Per[...]


Is PPC Really Worth It? There is 1 Way to Know.

BY Kelly Braun April 19 2018 Inbound Marketing

Is PPC really worth the costs? There is only one way to know. And that’s ROI.

Calculating ROI is one of the basic tenets and beauty of PPC. Nearly every factor of Pay Per Click is trackable



LeadingAge: Digital Marketing Comes Into Its Own in Aging Services

BY Marketing Essentials April 04 2018 Inbound Marketing

Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was[...]


Nonprofits: How to Get the Most From a Google PPC Grant

BY Kelly Braun March 28 2018 Inbound Marketing

Ready to test the PPC waters? If you’re a nonprofit, now is the time.

Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords[...]


Use Conversion Rate Optimization to Get Customers

BY Patty Cisco, MBA, Principal March 30 2017 Inbound Marketing

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.


How Do You Convince Your Boss Digital Marketing Works?

BY Patty Cisco, MBA, Principal March 30 2017 Inbound Marketing, Inbound Sales

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce[...]


Drive Quality Leads by Mapping Your Buyer’s Journey

BY Patty Cisco, MBA, Principal March 15 2017 Inbound Marketing, Inbound Sales

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in[...]