Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.
“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker
As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:
Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.
With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.
Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!
As a marketing leader, you realize the way your buyers—regardless of B2B or B2C or products or services—make buying decisions has changed. Due to the Internet, your buyer now has vast quantities of information readily available during the early stages of their buying process—long before they even consider speaking with a salesperson. If you don’t have the right information in place, your potential buyers could pass you by.