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Inbound Marketing Blog

Inbound Marketing Blog

Top 5 Marketing Trends For Physicians In 2017

BY Patty Cisco, MBA, Principal January 17 2017 Inbound Marketing, Healthcare

Perhaps as a physician, you are part of a hospital system, and marketing isn’t on your radar.  However, if you are a practice manager for a specialist or group practice and  you don’t rely on a[...]


Are you where your patients are searching?

BY Patty Cisco, MBA, Principal November 10 2016 Healthcare

How your patients look for healthcare providers has changed. Can they easily find you online when searching? Is their website experience with you smooth or cumbersome? Where else are they[...]


4 Physician Practice Growth Strategies

BY Patty Cisco, MBA, Principal November 03 2016 Inbound Marketing, Healthcare

The pressures physicians and practice managers face relative to managing their practice growth today are enormous. Uncontrollable forces, such as changes in payment systems, a shift to[...]


How a Cell Phone Cost a Skilled Nursing Provider Over a Half Million

BY Kelly Braun October 13 2016 Healthcare

With advanced technology and new digital systems in place at most long term care facilities today, it’s imperative that HIPAA policies and procedures are understood, in place and followed. A[...]


The Healthcare Sales Funnel Part 2: Content Strategy

BY Aimee Bucher February 19 2016 Healthcare

We all know people are looking online for healthcare information. And you know the key to getting patients and prospective patients to your practice’s website and keeping them there is through a [...]


The Healthcare Sales Funnel Part 1: Getting Traffic

BY Aimee Bucher February 12 2016 Inbound Marketing, Healthcare

Your patients are changing how they do business with health care providers, and having your thumb on the pulse of this trending interaction can give you a competitive edge in a busy healthcare[...]


Legal Implications and Your Online Brand

BY Jordan Staugler September 21 2015 Healthcare, Business Strategy

Before you yawn and your eyes glaze over, there are several key factors you need to keep in mind regarding marketing practices and protecting your clients’ privacy. We are not offering legal[...]


Top 5 Marketing Trends for Healthcare in 2016

BY Patty Cisco, MBA, Principal August 18 2015 Inbound Marketing, Healthcare

Is it really possible that, as healthcare marketers, we are already gearing our thoughts toward 2016 marketing strategy? Absolutely! Why? Because I know that it takes time to develop a solid[...]


Retain More Patients with Email Marketing

BY Patty Cisco, MBA, Principal August 17 2015 Email Marketing, Healthcare

With all the different ways to communicate with potential leads in this day and age, it is easy to overlook your email efforts. Email shouldn’t go the way of the Pony Express in your marketing[...]


12 Stats That Will Convince Your Medical Practice to Blog

BY Jordan Staugler July 30 2015 Content, Healthcare

As a professional in the medical field, I’m sure you’ve been hearing the word “blog” more and more. An increasing number of companies in the health industry are establishing blogs of their own.[...]