As a Marketer or Director of Sales you are ready to hit the ground running in 2017. You’re about to set up an automated lead-nurturing system because you’ve heard the benefits are worth the effort. But before you hit the gas on your brand new automated lead-nurturing system, there are a few things... read more
In 2017, you’re looking for new ways to find and keep those precious leads you’ve worked so hard to acquire. You may have heard the term “automated lead-nurturing workflow” in the past, and now, you’re interested in the benefits it can provide. While it’s true that having an automated lead workflow... read more
According to Marketo, nearly 50% of leads are not ready to buy. So, that means it’s extremely important to understand where your potential leads are in their buyer’s journey. You can’t promote certain content to your leads until they are ready to see it. Otherwise, it’s just wasted time and... read more
As a marketing leader, you realize the way your buyers—regardless of B2B or B2C or products or services—make buying decisions has changed. Due to the Internet, your buyer now has vast quantities of information readily available during the early stages of their buying process—long before they even... read more
