Nurturing Leads & Keeping Customers with Email Marketing Automation

Posted by Jenna Schultz on June 16, 2016 at 11:34 AM
Email marketing remains at the top of the list for one of the most successful avenues to digitally market your organization. Email marketing tactics include, but are not limited to, email newsletters, promotional emails, webinars, event notifications, and more. read more

How to Use the 6 Types of Email Marketing

Posted by Kelly Braun on March 24, 2016 at 2:29 PM
Email marketing continues to be a powerful channel when used correctly. But if it’s in the wrong format, with the wrong message, sent at the wrong time, you can guess exactly where that email is headed. read more

What Smart CMO's Should Expect From an Automated Marketing Program

Posted by Patty Cisco, MBA, Principal on February 11, 2016 at 3:00 AM
Results in the form of more traffic, more leads, more sales, and more revenue is what every CMO dreams of. In fact, according to Focus Research, 76% of CMOs list high-quality lead generation as their greatest challenge—yet, 64% of CMOs have either an informal or no process to manage their marketing... read more

Why It’s So Critical To Measure Email Marketing Campaigns

Posted by Patty Cisco, MBA, Principal on December 8, 2015 at 10:52 AM
It's just email, right? Who bothers with tracking email campaigns? It's enough just to send it, isn't it? Sure, if you don't intend to sell anything or move the needle on your brand. But if those things are important to you--and we think they are--you'll want to keep a close eye on your email... read more
Digital Marketing Checklist 2019