5 Artificial Intelligence Takeaways From MAICON 2019

Posted by Jessica Lammers on August 8, 2019 at 1:47 PM
“Eighty percent of what we do every day will be intelligently automated to some degree in the next three to five years.” -Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. Did that send chills down your spine? read more

What is Content? An Overview + 11 Killer Examples

Posted by Jessica Barga on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

Can My Business Do Anything About Negative Online Reviews? Yes.

Posted by Kelly Braun on February 15, 2019 at 9:07 AM
Simply put, online reviews matter. We read product reviews before purchasing. We check out the ratings of restaurants and hotels. We judge local shops and businesses before we ever step foot inside based on how the stars align. read more

Digital Marketing: Essential Metrics to Prove Value to the Bottom Line

Posted by Patty Cisco, MBA, Principal on January 24, 2019 at 10:03 AM
The CEO at your senior living community is facing increased expenses and decreased income. When they look for places to trim the budget and digital marketing comes up, are you confident they’ll see its value? Or will it get the ax? read more
Digital Marketing Checklist 2019