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Inbound Marketing Blog

Inbound Marketing Blog

GDPR Compliance: Q&A

BY Claire Giesige May 23 2018 Digital Marketing, Agency News

With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.  

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A Day in the Life of a Solo Marketer

BY Patty Cisco, MBA, Principal April 06 2017 Digital Marketing

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Meme: Solo Marketer

BY Patty Cisco, MBA, Principal April 04 2017 Digital Marketing

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound[...]

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How Do You Convince Your Boss Digital Marketing Works?

BY Patty Cisco, MBA, Principal March 30 2017 Digital Marketing

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce[...]

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How to Convince The CEO to Increase Your Budget

BY Patty Cisco, MBA, Principal March 16 2017 Digital Marketing

You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound[...]

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Is Your Marketing Too Pushy? {Video}

BY Patty Cisco, MBA, Principal January 25 2017 Digital Marketing, Videos

Is your business too pushy?

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Do you know who’s buying from you?

BY Patty Cisco, MBA, Principal January 11 2017 Digital Marketing

Do you know who’s buying from you?

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Fill the Gap with a Strategic Digital Marketing Partner

BY Patty Cisco, MBA, Principal December 22 2016 Industrial & Manufacturing, Digital Marketing, Marketing Strategy

If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.

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I am a team of one. How do I get digital marketing done?

BY Patty Cisco, MBA, Principal December 20 2016 Industrial & Manufacturing, Digital Marketing

You are in business-to-business manufacturing, and, on top of all of your other duties, “marketing” has now been added onto your list of responsibilities. In the industrial world, it’s not[...]

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How Do I Show the ROI of Digital Marketing to Upper Management?

BY Patty Cisco, MBA, Principal December 13 2016 Digital Marketing

This is a common question – and oftentimes a challenge – for marketers. Whether it’s your sales team questioning marketing’s spend and tactics or upper management wanting you to justify your[...]

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