What is Content? An Overview + 11 Killer Examples

Posted by Jessica Barga on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

Can My Business Do Anything About Negative Online Reviews? Yes.

Posted by Kelly Braun on February 15, 2019 at 9:07 AM
Simply put, online reviews matter. We read product reviews before purchasing. We check out the ratings of restaurants and hotels. We judge local shops and businesses before we ever step foot inside based on how the stars align. read more

Digital Marketing: Essential Metrics to Prove Value to the Bottom Line

Posted by Patty Cisco, MBA, Principal on January 24, 2019 at 10:03 AM
The CEO at your senior living community is facing increased expenses and decreased income. When they look for places to trim the budget and digital marketing comes up, are you confident they’ll see its value? Or will it get the ax? read more

GDPR Compliance: Q&A

Posted by Claire Giesige on May 23, 2018 at 1:12 PM
With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.   read more
Digital Marketing Checklist 2019