No one needs to tell you how important return clients are to the construction business. Chances are, if you do a great job, your client will think of you the next time they have a project. But that doesn’t stop other companies from whispering sweet nothings into their ear in the meantime.
It’s an inescapable fact. People spend a ridiculous amount of their time on the web. It’s where we all go when we’re seeking information and your prospects are no exception. If your marketing plan doesn’t include digital marketing, you’re missing out on a lot of potential leads. And if your digital marketing doesn’t take the form of inbound marketing, you’re missing out many times over.
SEO, or search engine optimization, is more than getting traffic to your website, it’s about getting the RIGHT traffic. For many industries, including construction, this means attracting qualified prospects from your area. If the folks finding your construction website are halfway across the country, it’s probably a waste of their time...and yours.
Let’s be honest. When is the last time you went anywhere—out to lunch, to a meeting, to a job site— without seeing dozens of people on their phones? Your prospective clients aren’t any different. They’re on their phones, too!
Search Engine Optimization, or SEO, is the practice of optimizing online content to make your company easier to find on the web. It’s an essential part of getting online leads.
Think of your website as a building, and SEO like a system of wires, working its way into every nook and cranny of that building. If you don’t lay wires from the main line to the building, the electricity has no way of reaching all the light fixtures, utilities, and appliances inside. In much the same way, if you don’t lay down a strong line of keywords and phrases, your prospects will never make it to your website to check out all your great content.
You wouldn’t build a house using outdated construction methods, so why aren’t you using the latest content marketing practices? Building a strong content marketing strategy is a lot like making a good blueprint. It involves time, careful attention to detail, and an in-depth knowledge of the industry.
Gone are the days when merely having a working website is enough. The online world is vast; a simple search for “contractor” yields results well into the hundred of thousands. You know you’re the best, but do your prospective clients know it, too? What makes your business stand out from the rest?