As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an[...]
Are you part of the astonishing 40% of sales reps who use informal means to manage your lead and customer database?
CRO - or Conversion Rate Optimization - should be on the forefront of any online marketing strategy today. Gone are the days of extensive website overhauls that end up with stagnant content.
If the benefits of inbound digital marketing hasn't convinced you to incorporate it into your budget for 2017, the supporting research and financial ROI of inbound marketing should pave the way.
Beginning your 2017 marketing budget plans? Whether you’re actively engaged in or planning to start implementing inbound marketing and sales strategies, it requires a new approach to planning your[...]
As the person responsible for generating revenue at your company, you always have to be on the lookout for innovation. When it comes to marketing, innovation can leverage not only a higher ROI,[...]
Understanding the data you collect is a key factor in determining a realistic and achievable budget. An effective marketing budget should be driven by data. There are seven main sectors you should[...]
It’s no secret today’s consumers are digitally driven. 93% of buyers use search to begin the buying process (Marketo) and 54% more leads are generated from inbound digital marketing than[...]
The fact of the matter is that customers start their buyer’s journey online seeking one thing – information. If the information you have accessible is relevant and of interest, they are much more[...]
Lots of companies (86% according to Content Marketing Institute and Marketing Profs) are using inbound marketing to increase visitor traffic to their websites and convert more visitors into leads,[...]