Senior Living Organizations Need to Budget for This Unique Marketing Channel

If your marketing efforts lean heavily toward traditional advertising, or if you’re just now dipping your toes into digital marketing, then you’re going to want to read this.

Marketing has become a heavily data-driven field over the last ten years. As more data is made available, new tactics and strategies emerge and marketers are adjusting those strategies based on the data they record. Through this research, inbound marketing has surfaced as a uniquely effective marketing method for senior living facilities.

Grow Your Revenue with Qualified Leads

With inbound marketing, potential customers find you instead of you paying to chase them with ads and direct mail. This approach has been making waves over the past several years. This year, some of the largest marketing and research firms presented numbers that solidified a single fact—inbound marketing is an essential channel for any business.

Inbound marketing costs 62% less per lead than traditional marketing.

Well known research firms such as Forrester, Gartner, and others have declared inbound marketing one of the top methods of digital marketing, particularly in terms of ROI. This brief white paper provides CMO’s and Heads of Marketing insight into the true value of inbound marketing as well as tips on how to create a reasonable budget that blends inbound with traditional forms of marketing to grow your census and generate more qualified leads.

Don’t finalize your marketing budget without reading this!

Our marketing budget white paper provides you with:

  • The critical data points you need to identify your organization’s path forward.
  • Prevailing marketing industry trends.
  • Key areas of focus for budgeting.
  • Information and guidance on traditional vs. inbound marketing blend.