Imagine growing your census while spending less on marketing. It’s possible through inbound marketing.
Check out these stats on how inbound marketing can affect your census:
- Inbound marketing costs 60% less than traditional marketing (Search Engine Journal)
- Inbound marketing produces 54% more leads than traditional marketing (HubSpot)
- Inbound marketing has a 9.3% higher close rate than traditional marketing (CSO Insights)
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Now that you see the numbers, how exactly does inbound marketing work?
Inbound digital marketing is a strategy that focuses on putting the right digital structures in place to allow customers to find you and to attract and pull those customers to you. The fact is, a number of different strategies are used to increase the likelihood of being found by prospective customers, such as creating relevant online content, implementing search engine optimization strategies and utilizing social media.
The result of inbound digital marketing is that prospective customers are warmed toward your products or services once they find you because they have already expressed an interest in your type of business by performing some type of online search.
Why is online so important today? The buyer has changed! 93% of buyers use online search to begin the buying process. (Source: Marketo)
How are seniors using the Internet?
- 95% use email
- 66% have looked for health/medical info
- 47% have made a purchase online
- 20% have done online banking
- 66% have done product research
- 41% have made travel reservations
So, can inbound marketing efforts increase your census? A few more stats:
- 41% of patients said social media would affect their choice of a specific hospital, medical facility or doctor. (Pew Research Center)
- 59% of caregivers with Internet access said online resources help them provide care and support for the person in their care. (Pew Research Center)
- 29% of seniors went to the website that came up in the search at the top of the list. (caring.com)
- 41% of CMOs/CEOs report that inbound marketing-generated the positive ROI they sought last year. (HubSpot)
Want to find out how you can grow your census while spending less money?
Contact Marketing Essentials at 419-629-0080 today to speak with an inbound strategist and schedule a free consultation. Let us pull the data and stats to find a plan that would work for you!
