Author: Patty Cisco, MBA, Principal

Picture of Patty Cisco, MBA, Principal
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

Blogs by: Patty Cisco, MBA, Principal

Are You ready for Inbound sales challenges?

Posted by Patty Cisco, MBA, Principal on November 3, 2017 at 2:47 PM
Stop. Wait. You want me to do what? That was my first response when faced with the challenge of Hubspot’s Dan Tyre’s Pipeline Generations Bootcamp. read more

Is My Website Like a Bad Customer Service Experience? {Video}

Posted by Patty Cisco, MBA, Principal on April 19, 2017 at 11:01 AM
User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal... read more

What SEO Won't Do for You

Posted by Patty Cisco, MBA, Principal on April 12, 2017 at 12:01 PM
While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make... read more

A Day in the Life of a Solo Marketer

Posted by Patty Cisco, MBA, Principal on April 6, 2017 at 3:17 PM
7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh. read more
Digital Marketing Checklist 2019