Author: Patty Cisco, MBA, Principal

Picture of Patty Cisco, MBA, Principal
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

Blogs by: Patty Cisco, MBA, Principal

FAQ: Am I getting the best results from my digital marketing program?

Posted by Patty Cisco, MBA, Principal on January 31, 2019 at 10:21 AM
One of the most frequently asked questions I receive when speaking with CEOs and CMOs is: Am I getting the best results I can from my digital marketing investment? Granted, this can be a sensitive conversation, especially if either existing in-house staff manage some element of their digital... read more

Digital Marketing: Essential Metrics to Prove Value to the Bottom Line

Posted by Patty Cisco, MBA, Principal on January 24, 2019 at 10:03 AM
The CEO at your senior living community is facing increased expenses and decreased income. When they look for places to trim the budget and digital marketing comes up, are you confident they’ll see its value? Or will it get the ax? read more

How to Shorten the Independent Living Sales Cycle

Posted by Patty Cisco, MBA, Principal on January 16, 2019 at 11:39 AM
Today a new resident is moving in. A few family members are helping to move in her belongings and your staff is doing everything they can to make her feel welcome. read more

3 Tactics to Reduce Your Cost Per Lead

Posted by Patty Cisco, MBA, Principal on May 11, 2018 at 11:37 AM
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead. But here’s a vitally important question: are you calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing? read more
Digital Marketing Checklist 2019