Author: Jessica O'Brien

Picture of Jessica O'Brien
Jessica is a professional writer who's passionate about content strategy and paying close attention to the details. You can find her work just about anywhere, from clients' blogs to social media to websites. She's been published in outlets like AAA Magazine, the Cincinnati Enquirer and the Dayton Daily News. When she's not writing, she's thinking about writing. Or eating.

Blogs by: Jessica O'Brien

What We Learned at Content Marketing World 2019

Posted by Jessica O'Brien on September 23, 2019 at 11:35 AM
A lakefront hotel, thousands of marketers and a view from the top of a pyramid. That’s how Madison Braxton and I spent our first week of September as we headed to the Content Marketing World conference in Cleveland. The conference touts itself as the world’s largest for content marketing, with... read more

4 Reasons All Sales Rep Need a CRM

Posted by Jessica O'Brien on June 12, 2019 at 9:52 AM
Time is precious to everyone — but to salespeople above all. Organizing your day and making the most out of every moment is key for a successful career. read more

What is Content? An Overview + 11 Killer Examples

Posted by Jessica O'Brien on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

How Marketing and Sales Are Like Baseball

Posted by Jessica O'Brien on April 10, 2019 at 9:14 AM
It’s finally baseball season, so pardon my metaphor — but sales and marketing are a lot like America’s greatest pastime. read more
Digital Marketing Checklist 2019

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