Author: Jessica Barga


What is Content? An Overview + 11 Killer Examples

Posted by Jessica Barga on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

How Marketing and Sales Are Like Baseball

Posted by Jessica Barga on April 10, 2019 at 9:14 AM
It’s finally baseball season, so pardon my metaphor — but sales and marketing are a lot like America’s greatest pastime. read more

The Practical Email Marketing Tips You Need to Know

Posted by Jessica Barga on March 13, 2019 at 4:06 PM
Read a few articles about digital marketing, and you’re sure to find them: Doomsayers warning you to turn back from the path of email marketing before it’s too late. Email is dead. No one reads emails anymore. Etc., etc. read more

Three Reasons B2B Companies Need (Quality) Digital Content

Posted by Jessica Barga on March 8, 2019 at 11:11 AM
When was the last time you really enjoyed an online experience? read more
Digital Marketing Checklist 2019