<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=242925579398503&amp;ev=PageView&amp;noscript=1">

Inbound Marketing Blog

Inbound Marketing Blog

Claire Giesige

Claire Giesige believes every person — and every company — has a story to tell, and she enjoys finding that story. With a passion for writing and editing, she works with clients to share their company stories and messages in unique and compelling ways. She’s an experienced journalist, knowledgeable marketer and team player.
Find me on:

Recent Posts

How to Update Your Old School Sales Strategy {Video}

BY Claire Giesige September 19 2018 Industrial & Manufacturing, Videos, Sales Enablement

Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.


4 Factors Driving Consumer Choices in Senior Living

BY Claire Giesige August 22 2018 Senior Care & Living

What are your prospects looking for when searching for a senior living community? What’s most important to them?

Understanding how your prospects make decisions is key to a successful inbound[...]


This Is Why Your Manufacturing Company Needs Online Content

BY Claire Giesige July 25 2018 Industrial & Manufacturing

Do you use content marketing for your manufacturing company?


How Do I Rank Higher in the Search Engines to Capture New Customers in 2018?

BY Claire Giesige July 11 2018 SEO

Google receives over 65,000 searches per second on any given day.

(Don’t believe me? See for yourself!)

That works out to about 4 million searches per minute. Math isn’t my strong suit, so let’s[...]


Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Senior Care & Living, Lead Generation

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]


Marketing Essentials Video Wins a Telly Award

BY Claire Giesige June 08 2018 Agency News, Videos

Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards.


GDPR Compliance: Q&A

BY Claire Giesige May 23 2018 Digital Marketing, Agency News

With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.