Beginning your 2017 marketing budget plans? Whether you’re actively engaged in or planning to start implementing inbound marketing and sales strategies, it requires a new approach to planning your marketing budget. These stats provide examples of what most companies do with their marketing budget. Use these as a rough guideline drive your marketing budget planning.
Understanding the data you collect is a key factor in determining a realistic and achievable budget. An effective marketing budget should be driven by data. There are seven main sectors you should collect and review prior to developing your marketing budget.