In A Better Way to Build a Website – Growth-Driven Design Part 1 we discovered the fundamental differences between Traditional and Growth-Driven Website Design.
Building a new website sucks. Sure, it’s exciting to build a new site from the ground up, and you certainly need one! But, the traditional process of getting the site from discussion to launch is laborious, painful, and slow.
We are increasingly saturated with content. In order to rise above the white noise of the content out there, you have to produce something different. Your content needs to be valuable to your audience. It needs to provide a unique perspective or fresh, new information. Collectively, we are inundated with content every single day. If you want to be heard, you have to use a different approach.
Content Marketing is huge. If you haven’t read much about it, there are lots of articles about the value of content marketing and these days, SEO is actually all about content marketing. Content marketing provides great ROI and content marketing will generate leads. Pretty much every B2B has some sort of content marketing strategy. All the cool kids are doing it.
What do you really need to know about SEO in 2016? Discover the important SEO factors you need to pay attention to this year.
Do you struggle to truly measure the effectiveness of your social media marketing? According to the 2015 State of Social Marketing Report, 60% of business share your struggle.
Scan the list. Can you answer, “yes” to all the questions? Great! If not, you need to spend time developing and implementing your local SEO strategy.
Search Engine Optimization (SEO). You know it. You love it. You fear it. Here’s what you need to focus on in 2016.
Millennials – What are they & why should I care?
Entrepreneur Magazine defines Millennials as young adults who are currently between ages 18 and 34 with $1.3 trillion in annual buying power. That’s significant buying power. You might not think you need to reach this audience and you may be right today. But that won’t hold true tomorrow. The Millennial generation is powerful and even if they’re not making decisions, they are most certainly influencing major decisions.
In a recent blog post, we discussed how to determine which social channels you should consider in your inbound marketing strategy. Today, we’re going to take a look at a few best practices for each of those seven top social channels.