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Inbound Marketing Blog

What Is Google Looking for?

What Is Google Looking for?

By Marketing Essentials June 27 2017 Website

 

Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.”

The mystery is, what does it take to win the equivalent of a gold medal in the Google Olympics? Let’s take a look at some Google-inspired advice for website owners.

Search Engine Advice for Your Website

Money Talks

Paid advertisements will always come first. Google even ranks ads.

Content is King

Provide high-quality content that is useful, information-rich, with clear and accurate content descriptions.

Share the Love

Consistently producing quality content ensures that other sites will have links to your content, which extends your reach and boosts your popularity with Google.

Keep It Simple

Your website must be easily navigable and contain links, but don’t go overboard with links.

Stay on the Straight and Narrow

Google can see through artificial attempts to beat the system. Don’t waste your time and resources.

Speak Their Language

Use words your ideal customers would use.

Get Organized

Design your site according to a logical page hierarchy.

Do It Right

Follow best practices for your use of images, video, content, coding and data.

Be Flexible

Make sure your website is fully responsive and can be accurately rendered on any type of device in any browser.

Stay Safe

Protect your site with an https URL.

Keep an Eye Out

Constantly monitor your site for hacking.

Don’t Be Led Astray

Nobody can guarantee you first page ranking on Google. Nobody.

 

Use Common Sense with Your Website

The truth is that your biggest opportunity to grow your business does not begin and end with Google. Your greatest potential lies in an inbound digital marketing program.

Learn how the cumulative effect of multiple tactics working in unison can help you reach and exceed your goals in this week’s Inbound Info Minute How Can I Get on Page 1? by Patty Cisco, MBA, principal of Marketing Essentials.

 

  

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