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Inbound Marketing Blog

What are the top 3 marketing and sales challenges today?

What are the top 3 marketing and sales challenges today?

By Patty Cisco, MBA, Principal December 07 2016 Inbound Marketing

What are the top 3 marketing and sales challenges today?

According to nearly 5,000 marketers surveyed from around the world, the biggest challenges facing marketers today are:

  1. Generating leads and traffic
  2. Proving ROI for marketing activities 
  3. Securing a marketing budget

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Are you now thinking, "Well, at least I am not alone"? Here's the good news: those challenges can be overcome.

How to Overcome Marketing and Sales Challenges in 2017

With an inbound marketing strategy and plan in place, you can show ROI that can lead to securing a marketing budget to fund the inbound tactics you need to drive traffic and generate leads for your sales team.

Hubspot’s State of Inbound 2016 report found that 72% of marketers who were tracking ROI found their inbound marketing strategies were effective. They could see what was working and what was not working. They could make changes in real time to get results. And, they had data to show the results they were getting.

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The Hubspot report also found those who measured ROI secured higher budgets. Nearly 50% were bumping up their budgets due to showing ROI through inbound marketing.

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Is an Inbound Marketing Strategy Effective?

“Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.” – Wikipedia

Basically, an inbound marketing strategy methodically covers every stage of the buyer’s journey from stranger to brand advocate. It delivers the right information, in the right channel at the right time the way your potential lead, prospect or customer wants to receive it. And when aligned with sales, generates even greater returns.
 

According to the State of Inbound 2016 Report, 81% of marketers who indicated they had a successful strategy credited it to inbound marketing.

The world is becoming more inbound. It’s growing more authentic, less interruptive. It gets proven results for marketing and sales. And your customers like it.

Don’t wait to start – or grow – your inbound marketing program. Your challenges can be overcome.

 

Is it time to rethink your marketing strategy and align with a strategic inbound partner to help you achieve your goals?

Don’t spend another dime on marketing tactics without a solid strategy in place. Schedule your free strategy session with a Marketing Essentials today!

State of Inbound 2016 Report

Inbound Marketing

About the Author

Patty Cisco, MBA, Principal

As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!