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Inbound Marketing Blog

Inbound Marketing Blog

Content, Web Design

How to Make Your Website Sell for You in 2017

By: Jenna Schultz | November 29, 2016 at 8:00 AM

Are you struggling to put together a comprehensive digital marketing plan that gets results for 2017? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your budget. How will you get others to see the value?

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Web Design

Why Is Your Website Losing Viewers?

By: Kelly Braun | September 8, 2016 at 10:00 AM

What may be causing website viewers to click off your site?

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Web Design

Use These Eye-Moving Design Tips on Your Site

By: Michael Glass | August 11, 2016 at 9:19 AM

A key design element that will improve your conversion rate optimization (CRO) is visual flow.

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Web Design

Do I Need an SSL Secure Website to Boost My Google Ranking?

By: Patty Cisco, MBA, Principal | August 4, 2016 at 10:52 AM

One of the recent frequently asked questions I’ve been receiving is, “Do I need an SSL Secure Website to boost my Google ranking?”

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Web Design

Putting Together a Plan for Website Updates to Increase Efficiency and Improve Profitability

By: Jenna Schultz | May 24, 2016 at 2:57 PM

Planning for a Website Redesign

Whether you’re on the brink of designing a new website, just went through the website redesign process, or know that a website redesign is in your near future, keep in mind that what you do after the site launch is just as important as the process itself. What steps will you take to ensure the website stays up-to-date, the content remains fresh, and the security isn’t compromised? Do you have an internal team to manage these updates? If so, what weekly tasks have they been (or will they be) assigned?

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Web Design

A Better Way to Build a Website – Growth-Driven Design Part 2

By: Aimee Bucher | March 31, 2016 at 7:00 AM

In A Better Way to Build a Website – Growth-Driven Design Part 1 we discovered the fundamental differences between Traditional and Growth-Driven Website Design.

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Web Design

A Better Way to Build a Website – Growth-Driven Design Part 1

By: Aimee Bucher | March 29, 2016 at 10:16 AM

Building a new website sucks. Sure, it’s exciting to build a new site from the ground up, and you certainly need one! But, the traditional process of getting the site from discussion to launch is laborious, painful, and slow.

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Inbound Marketing, Web Design

Your Website Is Important - Make Sure You Get It Right

By: Patty Cisco, MBA, Principal | January 28, 2016 at 3:00 AM

How long has it been since you first launched your company’s website? From an inbound marketing perspective, it’s of paramount importance that your website remains up to date and is developed by a web designer who follows the latest industry best practices.

Your website showcases your company’s unique value proposition, or what differentiates you from the competition. This means you must evaluate every aspect of the site to make sure it is meeting your goals to inform customers about your offerings, let them easily place orders and then give feedback with endorsements or positive reviews.

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Inbound Marketing, Web Design

Top Web Design Trends to Look Out For in 2016

By: Jenna Schultz | January 7, 2016 at 9:24 AM

As 2015 comes to a close, many people look ahead to 2016 with a renewed enthusiasm for their personal & family life, their spiritual life, and their work life. We should look ahead with no less enthusiasm for what digital marketing trends and web design trends will shape the next 12 months and beyond.

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Web Design

A Cheap Website Will Cost You More in the Long Run

By: Jenna Schultz | December 1, 2015 at 8:18 AM

In today's business environment, a company without a great website is already far behind the competition. A business without any online presence might as well be invisible.

According to a study by FleischmanHillard, 89% percent of consumers use search engines on a regular basis when making buying decisions. Companies who are not online are missing out on a huge number of potential sales. In order to increase sales, and improve your profitability, you need to get online as quickly as possible.

There are a lot of choices out there for building business-oriented websites -- from inexpensive DIY template-based solutions to full-service site creation and management agencies. It can be confusing for business owners who lack experience online to choose which type of website is the best for them.

Often the website decisions wind up being made based on the cost. Inexperienced owners typically spend a few hours reviewing different website options, and then choose the most inexpensive website solution which looks good. While a visually appealing website is important, there is more to a profitable website than simply appearances. Cheaper website solutions may look great, but typically they lack the backend tools which drive a website to success.

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