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Inbound Marketing Blog

Inbound Marketing Blog

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Inbound Marketing for Industrial Manufacturing Industry

By: Marketing Essentials | June 29, 2017 at 12:09 PM

It seems like it used to be easier to get the job done. We were able to build relationships with buyers and suppliers and manage the workflow well enough to hit our numbers and keep things moving forward.

The rules of the game have changed. A casual game of tennis now feels like hockey. The speed and intensity of our daily lives has increased exponentially. How can we adapt and succeed at such a breakneck speed?

Just as we have adopted automation for our industrial manufacturing processes, we must apply the same principles to our marketing strategy. By developing a process that can be replicated and distributed across the globe, we can successfully attract ideal customers to us and guide them through the sales process to generate better results and greater ROI than we thought possible.

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What Is Google Looking for?

By: Marketing Essentials | June 27, 2017 at 12:26 PM

 

Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.”

The mystery is, what does it take to win the equivalent of a gold medal in the Google Olympics? Let’s take a look at some Google-inspired advice for website owners.

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Industrial Marketing for Global Competitors

By: Marketing Essentials | June 22, 2017 at 11:57 AM

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies.


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SEO Step by Step

By: Marketing Essentials | June 20, 2017 at 10:36 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors – and leads – will make it to your funnel. Let’s clear up that muddy water with this step-by-step guide to search engine optimization.


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Turn Your Website into a Lead Generation Machine

By: Marketing Essentials | June 8, 2017 at 1:46 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look at what matters most for each of these elements.

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