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Inbound Marketing Blog

Inbound Marketing Blog

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Industrial Marketing for Global Competitors

By: Marketing Essentials | June 22, 2017 at 11:57 AM

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies.


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SEO Step by Step

By: Marketing Essentials | June 20, 2017 at 10:36 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors – and leads – will make it to your funnel. Let’s clear up that muddy water with this step-by-step guide to search engine optimization.


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Turn Your Website into a Lead Generation Machine

By: Marketing Essentials | June 8, 2017 at 1:46 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look at what matters most for each of these elements.

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