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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing, Social Media

2017 Resolution: Stop Losing Customers

By: Patty Cisco, MBA, Principal | December 15, 2016 at 8:00 AM

Are you concerned that traditional methods of advertising are losing you customers?

You know you want to generate more leads and clients in 2017, but you aren’t sure which approach to use. When you think about the marketing plans and advertising methods your company’s used in the past, the first thing that comes to mind is traditional methods, such as billboards, radio, newspaper, and television.

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Social Media

3 Social Trends You’ll Want to Implement in 2017

By: Haley Dillon | November 15, 2016 at 8:00 AM

Have you started planning your 2017 marketing campaign? If not, make sure to take note of these 3 trends for social media to incorporate into your strategy. If you have made your marketing plan, be aware of these trends as you go into 2017. Staying on top of the trends will give you a competitive advantage!

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Social Media

How to get your CEO to Like Social Media

By: Patty Cisco, MBA, Principal | November 11, 2016 at 8:00 AM

It’s essential for a company to have a social media presence these days. You probably already know that.

But do often get pushback from upper management? Resistance when you want to spend time or dollars on Facebook, LinkedIn, social advertising?

Your CEO may be reluctant because he or she is not even on social media.

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Social Media, Content

How important is content on your social media sites and website?

By: Kelly Braun | September 22, 2016 at 9:00 AM

 

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Social Media

Don’t Post on Social Without Doing These 5 Checks

By: Kelly Braun | September 20, 2016 at 9:30 AM

Using social media is an effective tactic for many marketers today. Social media sites allow you to communicate with your customers on the platforms where they are engaging on a nearly daily basis. It’s also affordable, as social media posting doesn’t require an extensive budget.

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Social Media

3 Key Rules of Social Media Posting

By: Patty Cisco, MBA, Principal | August 18, 2016 at 8:40 AM

 

A fundamental question many organizations have when it comes to digital marketing is: what are the key social media rules we should be following?

Even though we have a lot of flexibility within the social channels, there are definitely a few non-negotiable rules you don’t want to overlook.

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Social Media

How To Improve Your Facebook CRO

By: Ashley Berning | July 28, 2016 at 10:51 AM

CRO, also known as Conversion Rate Optimization, is a commonly used term among digital marketers. CRO can be used in about any aspect of digital marketing, especially in concepts such as social media. Improving Conversion Rates on Facebook Ads

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Inbound Marketing, Social Media

True or False? LinkedIn Generates Business

By: Patty Cisco, MBA, Principal | May 19, 2016 at 12:57 PM

“I just don’t have time for managing my personal or company LinkedIn profile. Plus, I just don’t see the value in how it ultimately generates new business for me and that’s what I really care about.”

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Social Media

A Few Best Practices for Marketing on the Top Social Channels

By: Aimee Bucher | March 3, 2016 at 2:00 AM

In a recent blog post, we discussed how to determine which social channels you should consider in your inbound marketing strategy. Today, we’re going to take a look at a few best practices for each of those seven top social channels.

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Inbound Marketing, Social Media

Which Social Media Platforms Should Your Company Be On?

By: Aimee Bucher | February 18, 2016 at 3:00 AM

Which social channels are you using in your marketing? Are you sure they are the right channels for your organization? Are you reaching your audience? Are they engaging with your brand? If your audience isn’t engaging with your brand, then they might just be hanging out with your competitors in their social channels.
In 2013, only 60% of companies were using social media, now 90% of companies are in social for marketing purposes. (iMedia Connection) Don’t get left behind!

Why you should us social media

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