Blogging: Another task to do. One more thing on your ‘To Do List,” which seems to magically grow larger and larger every day. You may wonder, “Is it really worth my time? Will it really benefit my company’s profitability?”
When meeting recently with a business owner and marketing director, they shared that their goal for inbound digital marketing was to rank No. 1 for a specific keyword in the search engine. While that sounds like a great goal, it lends itself to the fact that sometimes what people think they want is not actually what they need.
Scan the list. Can you answer, “yes” to all the questions? Great! If not, you need to spend time developing and implementing your local SEO strategy.
Search Engine Optimization (SEO). You know it. You love it. You fear it. Here’s what you need to focus on in 2016.
Building a new website is always exciting. But whether you’re building a new site for a personal blog or new business, it needs to be easy to find on the web— and organic search engines are still king when it comes to searchers finding websites. Here are 5 crucial SEO strategies to implement when building a new website.
Google was founded to help internet users find the information they want and need to make their lives easier. The company’s mission is to “organize the world’s information and make it universally accessible and useful.” To accomplish this goal, Google constantly reviews the results they are returning for searches to make sure they are always current with what the user is searching for.
Search results are machine driven, using specific algorithms, but the reviews are performed by people collectively called Google Search Quality Raters, who perform the reviews based on detailed guidelines provided to them by Google. Now, for the first time ever, Google has released the full document, a 160-page PDF, containing their Search Quality Rating Guidelines to the general public. There have been partial releases of the guidelines in the past, but this is reportedly the first time the full in-depth guidelines have been released to the public. Read the Google update here.
With Google's release of their Panda algorithm update in 2011, the most powerful search engine on Earth changed the face of SEO overnight. Sites that only focused on keywords and provided very little else of value found themselves dropping dramatically in the search results, losing business as a result. The SEO game had changed completely and without warning. Now, in order to rise to the top of search results, you had to post high quality, valuable content on a regular basis (among other techniques that Google has been less than forthcoming with). So how do you post content that is actually valuable to users as often as possible in a highly visible and high profile way? Luckily, the answer is simple: social media.
Search engine optimization (SEO) has changed dramatically since it first came onto the scene in the mid-1990s, and nowhere is this more evident than in how Google and the other search engines factor keyword usage into their rankings.
When SEO first came out, it was much easier to "game the system," so to speak, by using black-hat tactics—and one of these popular tactics was keyword stuffing. In those days, a greater keyword density on each page of a website translated to a higher ranking, even if the content wasn't that relevant.
Starting around 2005, Google began to shift its focus from rewarding usage of the keyword itself to looking at the intent of the keyword, or how it was being used. At this point, SEO practitioners began using keywords less frequently on any given page. However, a website could still benefit simply by using keywords less frequently, so the quality of the content still wasn't as significant.
In early August 2015, Google changed the way they deliver local search engine result pages (SERPs). Although there was little publicity even inside the Internet marketing world, it is, perhaps, one of the most important changes affecting local SER.
One of the most significant changes to local SERPs is that Google eliminated the 7-pack of local search engine results and replaced it with a three-pack. More than 50 percent of local returns are gone! Other changes to how Google handles local search include:
Some addresses and phone numbers are no longer on the SERPs, so in those cases users must click through to find your location and contact information. But, there is a nice call button, which allows your mobile devices to make contact. Store hours are listed on the results page as well as ‘open’ or ‘closed.’
The internet is always changing, and you have to change with it if you want to keep your website at the top of the search engine result pages (SERPs). As the search engines, and especially Google, continue to discover methods website owners may be using to "game" the search results--and as they learn new ways to make their search results more authentic and relevant to users--their requirements for getting good rankings change.
If you are using outdated website practices, you are putting your website and your business at a disadvantage within search engine result pages. To keep your top position and ensure the visitors keep coming, you need to stop using these four outdated practices immediately.