7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.
If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.
You’ve heard the saying: first impressions are important.
Think about the lengths you go to in order to impress a prospective client on the first meeting. You show up on time, dressed and pressed, with your complete portfolio and a friendly smile on your face.
But have you ever considered that your REAL first impression takes place long before you ever come face-to-face with your clients?
Given how business has become increasingly digital, your website is likely the first experience many prospects have with your company. If this experience is negative, you might be losing clients before they even enter the door.
You may have heard of lean manufacturing, the management philosophy that grew from the Toyota production system used in the 1940s through the 1970s. But did you know that lean concepts also apply to inbound marketing and can provide you with the perfect platform for a highly effective email content program?
Did you know that the most damaging and common mistake made in prospecting is when the salespeople begin selling their product or service too early? The goal of prospecting efforts should not be built around the theory of influencing your prospects to buy from you, but rather they should be designed to convince your prospect to simply talk with you. When you switch your tone from “why you should buy” to “why we should talk,” you will notice a substantial difference in the amount of people that may hit “reply” rather than “delete.”
You do, I do, and everyone else in the world receives what seems like a million emails each and every day. You wake up, check your email. Get to work, check your email. Take the time to delete some emails, reply to a few right away and save the rest for later. So, what makes people stop and read certain emails, rather than saving them for later only to find you forget to read them until a week’s time has passed?
Being a part of the manufacturing industry, we know you’ve heard it a million times over, “your buyer’s behavior habits are changing, but are you?” By now, we know you’ve either 1) updated your marketing team and switched to an inbound approach or 2) started researching about how to update your marketing team and make the switch to an inbound approach. Great! That’s the first step in changing your processes to reflect your buyer’s habits; however, it doesn’t stop at updating your marketing team. “Who else needs to change, too?” you may ask. Easy.
So, you want to reduce your manufacturing business costs and generate more revenue? Well, who doesn’t?! Lucky for you, I’ve got just the answer on how to do so.
Let’s face the facts: People don’t buy products or services, they buy value. Plain and simple.
I WANT TO BE ON PAGE ONE OF GOOGLE!
Don’t we all?!?