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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing, Inbound Sales

4 Benefits of Automating Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 21, 2017 at 10:40 AM

Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!

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Inbound Sales

4 Essential Tools for Automated Lead Nurturing

By: Patty Cisco, MBA, Principal | February 20, 2017 at 8:11 AM

As a Marketer or Director of Sales you are ready to hit the ground running in 2017. You’re about to set up an automated lead-nurturing system because you’ve heard the benefits are worth the effort. But before you hit the gas on your brand new automated lead-nurturing system, there are a few things you need to make sure to have in place.

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Inbound Sales

4 Automated Lead Workflow Mistakes That Cost Leads

By: Patty Cisco, MBA, Principal | February 14, 2017 at 10:17 AM

In 2017, you’re looking for new ways to find and keep those precious leads you’ve worked so hard to acquire. You may have heard the term “automated lead-nurturing workflow” in the past, and now, you’re interested in the benefits it can provide. While it’s true that having an automated lead workflow can save you time, money, and work hours, using it improperly can actually have the opposite effect.

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Inbound Sales

Get Leads: 4 Must-Have Automated Lead Workflows

By: Patty Cisco, MBA, Principal | February 9, 2017 at 3:08 PM

According to Marketo, nearly 50% of leads are not ready to buy. So, that means it’s extremely important to understand where your potential leads are in their buyer’s journey. You can’t promote certain content to your leads until they are ready to see it. Otherwise, it’s just wasted time and resources.

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Inbound Marketing, Inbound Sales

Is Your Marketing Too Pushy?

By: Patty Cisco, MBA, Principal | January 25, 2017 at 8:00 AM

Is your business too pushy?

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Inbound Marketing, Inbound Sales

Do you know who’s buying from you?

By: Patty Cisco, MBA, Principal | January 11, 2017 at 8:00 AM

Do you know who’s buying from you?

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Inbound Sales

2 Secrets to Reaching Successful Sales Goals

By: Patty Cisco, MBA, Principal | October 12, 2016 at 1:58 PM

The problem isn’t new. It’s been around for ages. I hear the conversation consistently, “Our marketing and sales teams don’t work together and we’re losing business opportunity because of it.”

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Inbound Sales

Social Selling Impacts Attainment Quotas

By: Patty Cisco, MBA, Principal | October 7, 2016 at 9:00 AM

Have you noticed a difference between your younger sales reps and your seasoned reps?

If you’re like many other B2B companies that I’ve been speaking with, not only are you aware that your buyer has changed how they search for your product or service -- you have also noticed your younger sales reps research and generate new prospects differently than your seasoned reps.

Younger sales reps grew up with technology and embrace using tools and tactics that give them a competitive edge in identifying, gaining deeper insights, connecting with and building stronger relationships with potential customers. What are they actually doing?

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Inbound Sales

3 Reasons You Can’t Ignore Video Marketing

By: Patty Cisco, MBA, Principal | September 12, 2016 at 9:00 AM

Video continues to dominate the market and be an important inbound marketing tactic to attract and engage your buyers. According to a recent YouTube report, video consumption is rising at 100% every year, with one of the fastest growing components being mobile. 92% of mobile video consumers are said to share their favorite video content with others (Source: Invodo). This should get the gears turning in your head as you search for ways for your new campaign to grow virally through multiple channels.

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