Perhaps as a physician, you are part of a hospital system, and marketing isn’t on your radar. However, if you are a practice manager for a specialist or group practice and you don’t rely on a healthcare system to support your practice growth initiatives, then being in tune with how to attract new patients using digital marketing to maintain your practice growth goals in 2017 is critical.
Do you know who’s buying from you?
The winter season is a great time to step back and recharge your intellect. For me, that means getting my hands on a good digital marketing or inbound sales book!
If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.
You are in business-to-business manufacturing, and, on top of all of your other duties, “marketing” has now been added onto your list of responsibilities. In the industrial world, it’s not uncommon to find a marketing team of one or a sales department manager who now has marketing on his plate too.
Are you concerned that traditional methods of advertising are losing you customers?
You know you want to generate more leads and clients in 2017, but you aren’t sure which approach to use. When you think about the marketing plans and advertising methods your company’s used in the past, the first thing that comes to mind is traditional methods, such as billboards, radio, newspaper, and television.
This is a common question – and oftentimes a challenge – for marketers. Whether it’s your sales team questioning marketing’s spend and tactics or upper management wanting you to justify your budget request, it’s difficult to accurately predict marketing outcomes.
So, you want to increase leads in 2017, but aren’t sure where to turn? One of the best ways to attract attention is by publishing fresh video content. While YouTube may seem crowded (with over 300 hours of video posted every minute), the right content can really make an impact on your audience.
What are the top 3 marketing and sales challenges today?
According to nearly 5,000 marketers surveyed from around the world, the biggest challenges facing marketers today are:
- Generating leads and traffic
- Proving ROI for marketing activities
- Securing a marketing budget
As a Business-to-Business (B2B) Marketing Director headed into 2017, are you ready to craft a marketing plan that stands out, drives change and makes a difference?