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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing

Use Conversion Rate Optimization to Get Customers

By: Patty Cisco, MBA, Principal | March 30, 2017 at 2:20 PM

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.

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Inbound Marketing, Inbound Sales

How Do You Convince Your Boss Digital Marketing Works?

By: Patty Cisco, MBA, Principal | March 30, 2017 at 9:18 AM

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker

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Inbound Marketing

3 Tactics to Reduce Your Cost Per Lead

By: Patty Cisco, MBA, Principal | March 28, 2017 at 8:46 AM

As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?

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Inbound Marketing, Inbound Sales

Drive Quality Leads by Mapping Your Buyer’s Journey

By: Patty Cisco, MBA, Principal | March 15, 2017 at 12:00 PM

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:

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Inbound Marketing, Inbound Sales

10 Reasons to Stop Avoiding Lead Nurturing

By: Patty Cisco, MBA, Principal | March 1, 2017 at 7:40 AM

 

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Inbound Marketing, Inbound Sales

4 Barriers to Automated Lead Nurturing Success

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:45 AM

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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Inbound Marketing, Inbound Sales

A Guide to Automated Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:02 AM

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.

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Inbound Marketing, Inbound Sales

4 Benefits of Automating Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 21, 2017 at 10:40 AM

Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!

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Inbound Marketing

15 Signs You’re Not Ready for Automated Lead Nurturing

By: Patty Cisco, MBA, Principal | February 2, 2017 at 4:33 PM

 

As a marketing leader, you realize the way your buyers—regardless of B2B or B2C or products or services—make buying decisions has changed. Due to the Internet, your buyer now has vast quantities of information readily available during the early stages of their buying process—long before they even consider speaking with a salesperson. If you don’t have the right information in place, your potential buyers could pass you by.

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Inbound Marketing, Inbound Sales

Is Your Marketing Too Pushy?

By: Patty Cisco, MBA, Principal | January 25, 2017 at 8:00 AM

Is your business too pushy?

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